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Persuasive Techniques
Slogans and Jingles
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Consuming Kids
100
This persuasive technique that invites you to join the crowd. Everybody’s doing it!
What is Bandwagon?
100
It’s finger licking good.
What is KFC?
100
The Socratic Circle is named after this Classical Greek philosopher.
Who is Socrates?
100
What was the name of the radio broadcast we listened to about aliens invading a part of New Jersey?
What is War of the Worlds?
100
When kids are vocal about what they want their parents to buy. This term refers to children's ability to bug their parents into purchasing items they may not otherwise buy.
What is The Nag Factor?
200
Advertisers believe that if you hear the name of a product over and over, you will be more likely to buy the product.
What is Repetition?
200
Outwit, Outplay, Outlast.
What is Survivor?
200
These are used to sell products. Smaller children especially, find them irresistible.
What are Cartoon characters?
200
Name three of the types of media we have talked about.
What are: Radio Television Film & Video Print (newspapers, magazines) Electronic (e-mail, the web, cell phones, video games)
200
The term marketers use to get to children early, often, and in as many places as they can – not just to sell them products and services, but to turn them into life-long consumers.
What is cradle-to-grave?
300
A famous person (celebrity) personally uses the product or service and gives an account of how satisfied he/she is.
What is testimonial?
300
Give me a break, give me a break; break me off a piece of that . . .
What is a Kit Kat Bar?
300
This famous Greek philosopher, scientist and educator divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos.
Who is Aristotle?
300
In the song Minority Report, Etho's was used. These celebrities were involved in some manner.
Who are Jay-Z, Ne-Yo and Mary J?
300
The term used when marketers use kids’ entertainment to weave products directly into programming without adequate disclosure.
What is Product Placement?
400
Advertisers must speak the truth, according to the law, but words are used in clever ways, tempting the viewer: “New, improved taste …” or “The taste of pure...”.
What are Weasel Words?
400
Keeps going and going and going.
What is Energizer?
400
The music that is used in an advertisement is specifically aimed at an Audience. Sometimes you just cannot get it out of your head, and soon, you find yourself humming the tune. This causes you to think about the product.
What is a Jingle?
400
The name the advertising industry have come up with to describe kids who are seen as “in between” childhood and adolescence.
What are tweens?
400
An online video game that promotes a particular brand, product, or marketing message by integrating it into the game and making it the game.
What is an Advergame?
500
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style.
What is Avant Garde or Snob Appeal?
500
Silly rabbit, ___ are for kids
What is Trix?
500
In the article What Makes Us Moral: Time Magazine, the writer uses the example of a young chimp to convince us that even animals feel this emotion.
What is Empathy?
500
In the documentary Illuminati the music industry exposed the speaker talks about this type of technique where you "hide things in plain sight"
What are Subliminal Messages?
500
According to this documentary, name two ways in which children and Youth are being advertised to other than television, radio and magazines.
What are: brand licensing, product placement, viral marketing, via schools, DVDs, video games, the internet, and cell phones?