Theories
This theory argues meaning is created through binary oppositions such as good vs evil
Claude Lévi-Strauss - Structuralism
This term refers to the creation stage of a media product.
Production
This ideology values tradition, authority, and maintaining the status quo.
This term describes how camera, sound, and editing work together to create meaning.
Media Language
This theory suggests audiences use media for specific needs such as escapism or identity
uses and gratifications theory - Blumler and Katz
term refers to dominant ideas and values in society
Ideology
This ideology supports equality, welfare, and collective responsibility.
Socialism
This historical context shapes the narrative conflict in Deutschland 83.
Cold War
This approach focuses on how media constructs reality rather than reflecting it
representation theory - stuart hall
This term refers to the expectations audiences have about a genre.
Genre Conventions
This ideology promotes individual success, competition, and free markets.
Capitalism
This term refers to the blending of genres to create new audience appeal
genre hybridity
This theory suggests identity is shaped through media consumption and role models
Identity Theory - David Gauntlett
This term describes how media texts reflect the values of the time they were produced.
Context
This ideology suggests gender equality has already been achieved, often emphasising individual choice and empowerment through consumption.
post feminism
This term refers to global distribution and circulation of media products.
globalisation
This theory argues that meaning is unstable and constantly changing
postmodernism - Jean Baudrillard
This term refers to how different elements of a text work together to create meaning.
Synergy
This ideology is challenged when media exposes systemic inequality rather than individual failure.
Marxism
This term refers to audiences taking some meanings but rejecting others.
Negotiated reading