Parts of the Media
What do we call the picture or symbol of the brand?
Logo
What are the three types of advertisements (commercials)?
Visual, auditory, and written
True or False: I should believe everything I see in commercials.
False
Name at least two strategies talked about in class.
Persuasion, humor, emotional, bandwagon, animation, visual appeal, etc....
Who is Kevin Hart?
A famous comedian
What is a slogan?
A few words or a phrase that a brand uses
What is an example of written advertisement?
Billboard, ads, etc.
True or False: If a celebrity is drinking Pepsi, then I should drink Pepsi too.
False
A commercial comes on and it shows you a sad puppy who needs a home. What strategy is being used here?
Emotional appeal
True
What is the topic?
The product
What is an example of an auditory advertisement?
Radio
There is a _____________ behind every TV commercial, radio commercial, billboard, and YouTube ad.
person
Bandwagon
I presented my project, but none of my classmates wanted to buy my product (shoes) because they felt like I was not telling the truth and that the shoes would not help them run faster. Next time, I need to be more ____________.
Credible
What are the three types of purposes?
To persuade, to inform, and to entertain
What is an example of a visual advertisement?
TV commercials, YouTube ads, etc.
What does it mean to be biased?
It means that I am in favor of a product because I am selling it or like it and so I think it is the best product even if it isn't.
What does it mean to be persuasive?
It means I am convincing someone of something or to do something.
What is a script?
The dialogue or anything said in my visual or auditory commercial
If you saw a commercial for dentures, who is the intended audience?
People who have lost most or all of their adult teeth
What does the word appealing mean?
Attractive to you, interesting, looks good
What are some ways commercials can trick you into thinking there is nothing wrong with their product?
Statistics, making it look like their product will make you look or be cool, exaggerating, etc.
Why is animation a good strategy?
It can be visually appealing, sometimes animation can show things that real life people cannot do or be, young kids may appeal better to animation
Everyone laughed at my commercial. The strategy I used was __________.
Humor