Name two types of print media.
What is (newspapers, magazines, newsletters, flyers)
Name two types of broadcast media.
What is radio & TV.
What does DSP stand for?
What is Demand Side Platform.
Name this Fast Food Restaurant?
What is McDonald's?
In 2004, Mark Zuckerberg launched this type of social media..
What is Facebook?
Name two newspapers
Star Tribune
Pioneer Press
New York Times
LA Times
Chicago Tribune
etc.
The document that the client signs once the media plan is approved.
What is the Media Authorization
Name two KPIs that the KC media team uses to measure efficacy.
What is Impressions, CTR, CPC, CVR, etc.
What is the name of the place where large amounts of billboards are located in New York City?
What is Time Square?
The social media app that used to cap user posts at 140 Characters.
What is Twitter?
Name 3 newspaper sections.
What is sports, politics, local news, entertainment, business, international news, and classifieds? (Any 3 listed or not listed)
ROI stands for this.
Return on Investment
The act of updating and prioritizing campaign parameters to drive the most effective results.
This type of media can be found on buses, trains and shelters.
What is transit media.
What is a funny picture, video,or text that is copied and shared on social media?
What is a meme?
The KC media team recommends these types of print publications for plans with clients like Cargill, Diamond V, and Ecolab.
B2B Trade Publications
The term for the cost associated with reaching 1000 individuals.
What is CPM
The media strategy for finding which combination of creative asset + audience drives the best performance.
What is test & learn OR A/B testing
Name two ways Out of Home media can be purchased.
What is through a direct representative &/or Programmatic?
This social media platform is most effective at reaching B2B audiences.
What is LinkedIn?
What section of the newspaper is almost always in color? (hint: not the front page)
What is the weather page.
How does the KC media team define the marketing funnel:
1
2
3
What is Reach, Nurture, Convert.
Refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.
What is Programmatic
What is 4 weeks.
What social media platform has the largest reach?
What is Facebook / Instagram?