Print Media
Random Media
Digital
Out of Home Media
Social Media
100

Name two types of print media.

What is (newspapers, magazines, newsletters, flyers)

100

Name two types of broadcast media.

What is radio & TV.

100

What does DSP stand for?

What is Demand Side Platform.

100

Name this Fast Food Restaurant? 

What is McDonald's? 

100

In 2004, Mark Zuckerberg launched this type of social media..

What is Facebook?

200

Name two newspapers

Star Tribune

Pioneer Press

New York Times

LA Times

Chicago Tribune

etc.

200

The document that the client signs once the media plan is approved.

What is the Media Authorization

200

Name two KPIs that the KC media team uses to measure efficacy.

What is Impressions, CTR, CPC, CVR, etc.

200

What is the name of the place where large amounts of billboards are located in New York City?


What is Time Square? 

200

The social media app that used to cap user posts at 140 Characters.

What is Twitter?

300

Name 3 newspaper sections.

What is sports, politics, local news, entertainment, business, international news, and classifieds? (Any 3 listed or not listed)

300

ROI stands for this.

Return on Investment

300

The act of updating and prioritizing campaign parameters to drive the most effective results.

What is optimization?
300

This type of media can be found on buses, trains and shelters.

What is transit media.

300

What is a funny picture, video,or text that is copied and shared on social media?

What is a meme?

400

The KC media team recommends these types of print publications for plans with clients like Cargill, Diamond V, and Ecolab.

B2B Trade Publications

400

The term for the cost associated with reaching 1000 individuals.

What is CPM

400

The media strategy for finding which combination of creative asset + audience drives the best performance.

What is test & learn OR A/B testing

400

Name two ways Out of Home media can be purchased.

What is through a direct representative &/or Programmatic?

400

This social media platform is most effective at reaching B2B audiences.

What is LinkedIn?

500

What section of the newspaper is almost always in color? (hint: not the front page)

What is the weather page.

500

How does the KC media team define the marketing funnel:

1

2

3

What is Reach, Nurture, Convert.

500

Refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.

What is Programmatic

500
Billboards are scheduled based on this length of flight period (weeks).

What is 4 weeks.

500

What social media platform has the largest reach?

What is Facebook / Instagram?