Show:
Slogans
Persuasive Techniques
Spot the Techniques
Fair Trade
Amazing Ad Facts!
100
Name the product: "Have a break, have a ...
Kit-Kat
100
The use of numbers to support a fact.
Statistics
100
Spot the technique found in the slogan: "Soft, strong and very, very long."
Triple (Rule of Three)
100
What is fair trade?
An organisation that helps producers in developing countries achieve better trading conditions and to promote sustainability.
100
How much did the world's most expensive advert cost to make? A) 10 million dollars B) 15 million dollars C) 20 million dollars D) 25 million dollars
20 million dollars for the Guinness domino advert (google it!)
200
"Bang! and the dirt is gone"
Cillit Bang
200
This does not require an answer.
Rhetorical Question
200
Spot the technique used in: "Cats like Felix, like Felix"
Repetition
200
Name 3 products associated with Fair Trade
Handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers, gold
200
Which advert has been voted the most annoying of all time? A) Go Compare B) Wonga loans C) We Buy Any Car. Com D) Cillit Bang
Go Compare opera singer.
300
"Get the London look"
Rimmel
300
Words that give a command
Imperatives
300
Spot the two techniques used in: "Because your worth it"
Flattery and personal pronoun
300
What is sustainability?
The quality of not being harmful to the environment or running out of natural resources.
300
Which advert received the most complaints ever? A) MacDonald's B) KFC C) Pizza Hut D) Burgerking
KFC (2005): Call centre workers singing while eating 1,671 complaints
400
"Vorsprung durch Technik"
Audi
400
Directly addresses the audience
Personal pronoun
400
Spot the technique used in the slogan: "Should have gone to Specksavers!"
Imperative
400
Give three advantages to workers on a fair trade farm.
Better pay Better conditions as employers must follow rules. benefits including schools, healthcare
400
Which advert was voted best ever? Pepsi:PDiddy Avian: Water Roller-skating Babies Coke: Holidays Are Coming
Avian Water
500
"Why have chocolate when you can have silk"
Galaxy
500
A humorous account of an event.
Annecdote
500
Spot the two techniques used in: "Probably the best larger in the world"
Exaggeration (hyperbole) and superlative.
500
What does BAFTS stand for?
The British Association for Fair Trade Shops and Suppliers
500
What is the cheapest advert ever made? A) Pringles £7000 B) Doritos £6.50 C) Walkers Crisps £150 D) Hula Hoops £650
Doritos £6.50!