5 Concepts & Questions of Media Literacy
Alcohol & Tobacco & Glamour Codes
Violence in the Media
Children's Advertising Techniques
Body Image
100
The Nike Swoosh, a catchy slogan, a jingle that makes you want to sing along are all examples of this concept of media literacy.
What is...what techniques are used to grab my attention?
100
A print ad shows people skiing competively on a slope in the Colorado Rockies. Superimposed over the advertisement is an image of a brand of cigarettes.
What is HLTH/Health?
100
A teenager watches an episode of CSI, followed by an episode of Cops and then reads a newspaper article about a soldier who dies in Iraq. After being exposed to these violence situations, the teenager has no emotional reaction.
What is desensitization to media violence?
100
The Hot Wheels car does two loop-the loops, the Barbie Doll walks on her own, the Slip and Slide shows kids sliding into a huge pool that came with the Slip and Slide.
What is Amazing Toys?
100
Photoshop touch-ups, make them look slimmer, composites.
What is done to models to make them look "better?"
200
Media Makers are story tellers is a descriptor for this concept of media literacy.
What is all media messages are constructed.
200
A group of college students are shown at a concert with a pop in their hands.
What is POP/Popular?
200
Parents watch the television news to find out that someone was burglarized in their city. This results in the parents not allowing their teenage daughter to drive at night.
What is Increased Fear of Becoming a Victim?
200
The kids who are featured on an advertisement using a children's product appear a little older than the audience.
What is Ideal Kids?
200
2%.
What is the percentage of people who have the body type of a model?
300
The media deals with people's differences such as age, gender, race, etc., is a descriptor for this key concept of media literacy.
What is How might different people understand this message differently than me?
300
A business woman is walking through an office carrying a cup of Starbucks coffee as people are stopping her to ask for advice and help.
What is SUC/Successful?
300
Teenage boys become addicted to their violent video games like, "Halo" and others. They seek out more and more violent media.
What is Increased appetite for more violence in entertainment and real life?
300
Justin Timberlake, Kobe Bryant, and Miley Cyrus advertise clothing products designed for young teens.
What is Star Power?
300
The weight criteria for anorexia.
What is the weight criteria many female models meet?
400
Advertisements often show more than just the product that is being sold is a descriptor for this key concept of media literacy.
What is All Media are Constructed.
400
The Budweiser "Wazzup" advertising campaign causes many people to laugh
What is HUM/Humorous?
400
A child watches Power Rangers and then goes to school the next day and uses Karate kicks on his friends.
What is Increased aggressiveness and antisocial behavior?
400
Every basketball that is shot makes it into the basket on the first try. Every football that is thrown is a perfect catch.
What is Selective Editing?
400
4th Graders.
What is the grade/age that many children start dieting?
500
The key concept that focuses on lifestyles values and omits points of view.
What is Media have embedded values and points of view?
500
Movie studios used to be paid to place which type of product into movies (this is no longer done).
What are cigarettes?
500
200,000
What is the number of violent acts the average American child sees before they reach the age of 18?
500
A little girl is blowing some bubbles with her bubble maker and is so thrilled she looks like she is going to burst! A little boy is playing with his Tonka dump truck and looks amazed when he dumps sand into the sand box.
What is Excitement?
500
50%.
What is the percentage of 10th and 12th grade boys who want a muscular upper body?