M
E
D
I
A
100

It refers to the collective means of communication.

Media

100

This is best described as moving images or pictures.

Film

100

It is the reportage of current events.

News

100

It is a meaningful exchange of information/conversation between/among individuals.

Communication

100

This is a formal and intelligent written or spoken discussion.

Discourse

200

It is an inaccurate information disseminated to unintentionally mislead.

Misinformation

200

This refers to the hidden or underlying message.

Subtext

200

This refers to the ways on how the media portray particular peoples, experiences, or topics through lens of a particular ideology.

Representation

200

It is a social and economic order that encourages the purchase of goods and services.

Consumerism

200

This is the process of breaking media texts to derive critical analysis of hidden messages.

Deconstruction

300

This refers to the false information deliberately disseminated to deceive.

Disinformation

300

This is the ability to critically read a film’s message through both its technical and narrative aspects

Film Literacy

300

It is a widely held but fixed and oversimplified idea of a particular type of person or thing.

Stereotype

300

This is a person who consumes media messages without much questions.

Passive Consumer

300

It is a system of beliefs that guides or explains how society works that leads to social action.

Ideology

400

This is the ability to recognize when information is needed and to research, evaluate, and use effectively the needed information.

Information Literacy

400

It is the ability to use information and communication technologies to find, evaluate, create, and communicate information, requiring both cognitive and technical skills.

Digital Literacy

400

It is a category of media where people converse, participate, engage online.

Social Media

400

This is a person who consumes and engages with media messages to derive truthful meaning.

Active Consumer

400

This is the concept in which objective facts are less influential in shaping public opinion than statements that appeal to emotion.

Post-Truth

500

It is an education response that expands the notion of literacy to include different forms of mass communication, popular culture, and new technologies.

Critical Media Literacy

500

This is any form of media text that contrasts and counters the popular, mainstream media.

Alternative Media