Camera Angles
Shot Types
Ethical Media Practices.
Target Audiences
Lighting
100

This camera angle looks down on a character, often making them seem small or weak

High angle

100

This shot shows a character’s face closely to capture emotion.

A Close-up

100

This is when you get permission before filming someone.

Consent

100

This term describes the specific group a media product is designed for.

a target audience

100

Bright lighting often creates what type of mood?

Happy, positive, cheerful.

200

This camera angle looks up at a character and can make them appear powerful or dominant.

Low angle

200

This shot shows the whole body of a character and their surroundings.

A Long shot

200

Using copyrighted music without permission is an example of what?

Unethical media practice or copyright infringement?

200

If a trailer includes bright colours, humour, and upbeat music, it is likely targeting which audience?

Children or families.

200

Dark lighting is often used to create what mood?

Mysterious, scary, serious, dramatic.

300

This camera angle shows the scene from the character perspective allowing the audience to see what they see.

A point-of-view

300

This shot frames a character from the waist up and is commonly used in conversations.

A Medium shot

300

Why is it important to represent people fairly and respectfully in media?

To avoid stereotypes, harm, or misrepresentation. 

300

Name two factors that help identify a target audience.

Age, interests, gender, culture, lifestyle.

300

Why should filmmakers avoid backlighting when filming faces?

It can make the subject appear dark or hard to see.

400

Explain how a low-angle shot could change the audience’s understanding of a villain.

It can make the villain appear powerful, intimidating, or dominant.

400

Why is a close-up often used at the climax of a trailer?

To highlight emotion and create dramatic impact.

400

Give one example of a responsible media practice when filming at school.

Filming only in approved areas, gaining permission, using appropriate content.

400

How might editing style change depending on the target audience?

Younger audiences may prefer fast-paced and colourful editing; older audiences may prefer slower pacing and complex themes.

400

How can lighting influence the audience’s emotions?

It sets mood, tone, and atmosphere.

500

Why would a filmmaker deliberately choose a high-angle shot during an emotional scene?

To make the character seem vulnerable, powerless, or overwhelmed.

500

Explain how combining long shots and close-ups can improve storytelling.

Long shots show setting and action, while close-ups show emotion — together they create a fuller understanding of the story.

500

Explain why ethical media practices are important when creating a trailer for a younger audience.

To ensure content is appropriate, respectful, safe, and suitable for their age group.

500

Explain how sound can be used differently for a teenage audience compared to a younger audience.

Teen trailers may use intense or dramatic music; younger audiences may use playful, light music.

500

Explain how changing lighting could transform a happy scene into a suspenseful one.

Dimming lights, adding shadows, or using cool tones can create tension and mystery.