Basic Media
This is a channel of information from a person or organization to a certain audience or group.
What is mass media?
This technique is used when the advertiser offers the customer something additional when they purchase the items.
What is the bribe technique?
This practice is happening as you leave information about yourself while you search the web.
What is the digital footprint?
Companies have changed their focus from the actual products to the company name.
What is branding?
This type of advertising encourages people to change their behavior for the good of the community.
What is a public service announcement?
This channel of information includes flyers, ads in newspapers or magazines, or posters on bus stands.
What are print ads?
This technique is used when advertisers attempt to meet the needs of the consumer, such as the need for something new.
What is the emotional appeal?
Most websites that provide you with a service, such as restaurants and retail stores keep this information in their databases.
What are your name, address, and phone number?
When the company uses its brand to encourage certain consumers to buy the product they are practicing this form of advertising.
What is target marketing?
These are appropriate topics for a PSA?
What is the environment, gun control, or suicide prevention?
Slogan, logo, strong images, and meaningful text are all elements to this.
What elements are necessary to construct an effective commercial?
Encouraging people to act or think in a certain way because everyone else is doing it is this technique.
What is the bandwagon technique?
These digital elements save your search information so they can post similar information in the ad spaces while you search for other items or bits of information.
What are cookies?
These are the images or designs which identify a company.
What is a logo?
When people create a PSA they are responding to this.
A problem within society that most people want to change.
Learning about media and advertising techniques helps people become this.
What are educated media consumers.
This strategy attempts the consumers to buy because it will enable them to elevate or maintain their social standing.
What is snob appeal?
Your friend or classmate, potential employers, school authorities, government can follow this.
What is your digital footprint?
These are phrases and sayings that make people remember the company and their products.
What is a slogan?
Tailoring the message to the specific ideas for change and resources available to the audience is this.
What is an element of an effective PSA?
Demonstrating a memorable, shareworthy, positive brand, and call to action are used to construct this.
What are the elements of an effective commercial?
This technique is used when the advertiser uses a famous person to encourage consumers to buy their product.
What is endorsement?
This section of your social media account can help you maintain control of your digital footprint.
What are the security setting?
Twelve billion dollars are spent by advertisers to reach this target audience by using branding
What is the youth market?
Creating a goal to change attitudes or behavior by using emotion and identifying a tagline makes these forms of media similar.
What are PSA's and commercials?