Vocabulary
We learn how we ought to and ought not to believe and behave from _____ (actual people demonstrating a behavior.)
What are live models?
Focuses expressly on how media and communication processes affect human perception, understanding, beliefs, and behaviors.
What is media ecology theory?
Created when a viewer begins to feel like he or she really knows the celebrity or character even though the celebrity or character does not know the viewer.
What is a bond of intimacy?
Focuses on the degree to which users tend to take the medium and its social uses for granted and, thus, fail to realize how it influences us to believe and behave about what is normal, good, desirable, and so forth.
What is media logic?
The trait Don Quixote showed while being a knight
What is delusional?
___ uses social science methods to examine audience responses to media messages.
What is media effects research?
Suggests that cumulative exposure to violent behaviors on television, the internet, and video games leads to significant long-term effects regarding what the everyday real world is like.
What is cultivation theory?
When a story is exaggerated for ratings
What is amplification?
Extension of media logic that accounts for new media and new areas of application.
What is mediatization?
The “old” tool for typing our professor used to use when it was popular
What is typewriter?
Refers to how believable the characters and their encounters are perceived to be.
What is realism?
Focuses on how we learn to believe and behave based on observation, imitation, and modeling.
What is social learning theory?
Give an example of “old” technology
What is _____?
An organizing concept for understanding the impact of technology on society
What is the tetrad?
The movie madam web being heavily sponsored by Pepsi is an example of this
What is commodification?
The endless ways in which technology dominates our thinking and behaviors today.
What is technopoly?
Describes one-sided relationships where one party knows a great deal about the other party, but not vice versa.
What is parasocial relationship theory?
When a story has pieces missing because the program directors decided viewers wouldn’t be interested
What is reduction?
People demonstrating a behavior through a medium such as television, film, computer games, and so forth
What are symbolic models?
The comedy show that was used briefly as an example of social learning theory
What is How I met your mother? Or what is friends?
The “new relationship between the social and the technological” which goes beyond considering each medium individually the message
What is polymedia?
Name the four key questions the tetrad can be organized around
What are the questions “what does the medium enhance or amplify in society, what does the medium make obsolete, what does the medium retrieve from the past and what does the medium flip into when pushed to its limits?”
Give an example of a brand-name product shown on a tv show/movie
What is ______?
Advertisements blending with programming
What is commodification?
______ is a knight who loved books and above all adventures of the great knights in old Spain.
Who is Don Quixote?