Lesley thinks that violent video games caused the perpetrators to carry out the Columbine and Virginia Tech shootings because her family doctor said media violence was the primary cause. In forming her opinion, Lesley depended on this kind of epistemology.
What is Authority?
100
When you give a survey to a random set of juniors in 2011
What is Cross-Sectional?
100
Represented the first formal study of media effects and created a “legacy of fear” that forced movie studios to censor their content
What is "the Payne Fund studies"?
100
True or false? In the last few decades, TV watching has increased and the total number of marriages and interpersonal relationships has decreased.
What is True?
100
A type of media effect that occurs not because of specific media messages, but from exposure to a specific medium (such as gaining weight from watching a lot of TV)
What is Diffuse-General?
200
A goal of social science, in which researchers find the reasons why something occurs
What is Explanation?
200
What I get if I put all albums released in 2011 in a hat and choose only the first 10 I pick out of a hat, to represent the entire population of albums from 2011:
Random or Non-Random Sampling
What is Random Sampling?
200
Researchers in this phase would say some audience members are affected strongly by the media and some are affected weakly
What is "Contingent Effects"?
200
The _________________ Hypothesis states the time people spend watching TV takes away time they could be doing other things
What is Displacement?
200
When you give a survey to a random set of juniors in 2011, then give the same survey to a random set of seniors in 2012:
Trend, Cohort, Panel
What is Cohort?
300
A goal of social science, in which the likelihood of something occurring is measured
What is Prediction?
300
(1) A measurable relationship exists between variables (shown via statistical correlation)
(2)
(3)
(4) Certainty that variables do not mutually cause one another
What is "one variable occurring in time order before the other"?
or
What is "no spuriousness"?
300
True or false? The "People's Choice Study" found that people had the tendency to make their voting decisions late in an election season and were heavily influenced by mass media.
What is False?
300
Describes how each individual person has their own preferred level of excitement
What is Optimal Arousal State?
300
In content analysis, when one measures what is implied in a media message
What is Latent Content?
400
A quality of social science, which states that your research is only valid if there is at least a possibility you will be incorrect
What is Falsifiability?
400
When you give a survey to a specific set of juniors in 2011, then give the same survey to the same exact set of seniors in 2012:
Trend, Cohort, Panel
What is Panel?
400
Researchers from this research phrase would describe audiences as being resistent to media effects
What is "Limited Effects"?
400
When someone’s incorrect perceptions about the world (cultivated through TV viewing) are reinforced by something in the real world
What is Resonance?
400
Describes how some people watch TV because they care about fictional characters
What is "Parasocial Relationships"?
500
A type of media effects, in which one intentionally maintains the status quo by avoiding media that one disagrees with
What is Long-Term Reinforcement?
500
An experiment in which you observe people, show them media content, then measure for change
What is Pre-Test/Post-Test?
500
The medium that the book "Seduction of the Innocent" claimed was, well, seducing the innocent.
What is "comic books"?
500
Describes how some people watch TV so that they have something to talk about later
What is Social Interaction?
500
When a large, diverse group of people understand the same basic ideas because they saw those ideas on TV