Week 1
someone with a market-driven pursuit of a conceptual idea, who seeks a viable business model that succeeds in a target market.
What is an "Entrepreneur"?
a political economic and cultural philosophy that prioritizes free market logic over social welfare.
What is "Neoliberalism"?
Empathizing, Defining, Ideating, prototyping, testing, and sharing are part of this process.
What is "Ideation"?
the process of creating an identity for yourself as an individual or business.
What is "Personal Branding"?
a set of skills that enable people to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings.
What is the "Entrepreneurial Mindset"?
innovation that makes the contemporary ideas, technologies, and inventions old and obsolete. The old dies off and makes room for the new, but it’s only a matter of time before this new becomes old itself.
What is "Creative Destruction"?
any person, group or institution with an interest in the project.
What is a "Stakeholder"?
action or activity of gathering information about consumers' needs and preferences. Google Analytics, tracking social media engagement, and consumer surveys are a few examples.
What is "Market Research"?
entrepreneurship as a socially and historically ‘situated’ manifestation of the general human propensity towards creative exchange.
What is "entrepreneurial action"?
an entrepreneur who exploits opportunities by innovative use of resources in transforming an idea into activities that offer value in a media form.
What is a "Media Entrepreneur"?
Persistent problems with a product or service that can inconvenience customers and their businesses - unmet needs.
What are "Pain Points"?
a process of aggregating prospective buyers into groups with common needs and who respond similarly to a marketing action.
What is "Market Segmentation"?
a unique type of entrepreneurs that seek to introduce solutions into the marketplace that produce both profit and measurable social impact.
What is a "Social Entrepreneur"?
the costs or other obstacles that prevent new competitors from easily entering an industry or area of business
What are "Barriers to Entry"?
a technological and economic process by which content to be displayed on any number of different devices, but it has also enabled the simple reproduction of these media into computer file formats that can be easily distributed via the internet.
What is "Convergence"?
Ideal subjects whose goals and characteristics represent the needs of a larger group of users. They represent behavior patterns, goals, skills, attitudes, and background information, as well as the environment in which they operate.
What are "User Personas"?
the ability to weather change and bounce back from failure—is an essential mindset for entrepreneurs.
What is "resiliency"
a problem-solving technique that puts real people at the center of the development process.
What is "Human-centered design"?
A process that shifts production from inside the company to its ecosystem partners. Companies must look across all operations to find opportunities for other players to build from and to layer digital value.
What is an "Inverted Firm"?
the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research
What are "psychographics"?