3: Newspapers: The Rise and Decline of Modern Journalism
4: Magazines in the Age of Specialization
WILD CARD
100
Industries that create and distribute songs, novels, newspapers, movies, Internet services, TV shows, magazines and other products to large numbers of people are called...
Mass Media
100
Scrolls made from plant reeds in Egypt in 2400 BCE are called...
Papyrus
100
The process by which people gather and create information and reports to make sense of events surrounding them is called...
News
100
Collections of articles, stories, and advertisements published on a nondaily cycle in a tabloid style are called...
Magazines
100
What is the difference between an audiobook and an e-book?
You listen to audiobooks and you read e-books on an electronic device like a tablet, Kindle, or computer.
200
A particular business model by which a company consolidates various media holdings--such as cable connections, phone services, TV transmissions, and Internet access--under one corporate umbrella is called...
Media Convergence
200
Who invented the printing press, which allowed for the mass production of books, between 1453 and 1456?
Gutenberg
200
Name the three types of journalism in the modern era.
Objective, Interpretive, Literary
200
A type of reporting inspired by an interest in advocating social reform and exposing wrong doing is called...
Muckraking
200
Name a challenge for recently graduating students as they enter the journalism workforce today.
They have to know a little bit about everything in the journalism world, even if they choose a specialization.
300
The model of media literacy that views media content as part of culture is...
The Cultural Model
300
Your textbook mentions eight types of books. Name three of them.
Trade, professional, textbooks, mass market paperbacks, instant books, reference books, university press books, e-books.
300
In the late 1800s, a new brand of papers that emphasized sensational stories and established the foundation for investigative journalism.
Yellow Journalism
300
Specialty magazines aimed at narrowly defined audiences that supply news, spot trends, share data, and disseminate expert insights relevant to specific manufacturing trades, professional fields, and business sectors are called...
Trade Magazines
300
What is the name of Prof. Greenawalt's dog?
Ellie!
400
What methods do social scientists (like mass communications researchers) use to collect and generate data?
Content Analyses, Experiments, Surveys
400
Name three of the five largest book publishers in North America.
Random House (Bertelsmann), Penguin Group (Pearson), Harper Collins, Simon & Schuster, Hachette
400
Give one positive and one negative aspect of citizen journalism.
+: provides diverse viewpoints; covers local, relevant news
-: citizens don't always know news and media conventions; can offer biased, unresearched opinions
400
A sales strategy which automatically renews a magazine subscription on a credit card unless subscribers request the renewal be stopped is called...
An Evergreen Subscription
400
What are the five steps of the media literacy practice?
Describe, Analyze, Interpret, Evaluate, Engage
500
A critical perspective on mass media is valuable because...
...it enables us to take part in debates about the media's impact on our democracy and culture.
500
Why was the printing press such an important and revolutionary invention?
As books became more broadly available, people gained access to knowledge and viewpoints far beyond their immediate surroundings and familiar authorities. Some of them began to challenge the traditional wisdom and customs of their tribes and leaders. This ultimately led to the rise of democratic societies in which all citizens had a voice.
500
According to your textbook, why is news reporting absolutely essential?
For democratic self-government.
500
Name two of the four major magazine chains.
Advance Publications, Hearst Corporation, Meredith Corporation, Time Inc