Acronyms
This acronym describes the delivery of film and television content via the internet.
What is OTT?
This is a technology that allows two or more parties to collaborate on data to deliver a strategic audience for a campaign.
What is a data clean room?
This is a defined segment to reach through an ad buy.
What is an audience?
This HBO Max show is loosely based on the Murdoch (Fox) family.
What is Succession?
This credit bureau offers identity resolution and data appends on Snowflake.
Who is Experian?
This identity fabric for the open internet is offered by The Trade Desk.
What is UID2.0?
Used for measurement, this is a group of individuals living together, often targeted as a single unit.
What is a household?
This term refers to traditional, scheduled television programming where ads are broadcast to viewers at specific times, enabling marketers to reach large, broad audiences through predetermined time slots.
What is linear?
Who is the most recent streaming platform to add advertising?
Who is Netflix?
This company provides identity and onboarding solutions via Snowflake but views us as a competitor across some of their clean room products.
Who is LiveRamp?
The data from a cable subscription which is used to target addressable ads on TV comes from this.
What is STB? (set top box)
This legacy measurement company has historically used a panel of 42k households to measure the US viewership.
Who is Nielsen?
This term refers to the automation of planning and buying digital and CTV media inventory.
What is programmatic?
This is the top streamed show on Netflix (most hours viewed).
What is Stranger Things?
This is a method of taking email addresses and encoding them using a cryptographic function.
What is hashing?
This acronym describes subscription-based video on demand.
What is SVOD?
This is a conversion-based API that most platforms offer to track conversion against their ad buys.
What is CAPI?
This activation stage involves the evaluation of audience overlap to determine available impression counts.
These are annual events where TV networks showcase programming to advertisers and buyers.
What are upfronts?
This 4-letter acronym regulates the collection and use of personal information, impacting how companies handle identity data in marketing.
What is GDPR? (General Data Protection Regulation)
This acronym describes advertiser-based streaming video on demand (Peacock, Hulu).
This is the prime measurement technique for TV campaigns that looks at how often an ad is delivered to a particular household.
What is reach / frequency?
This company (and also a Snowflake customer) offers a TV advertising platform for cross-network audience targeting and measurement.
What is OpenAP?
This type of media content involves realtime broadcasting of events to an online audience.
What is live streaming?
This term refers to a secure environment / app within Snowflake that allows customers to collaborate on sensitive data while withholding identity of their clients.
What is a data clean room?