Media 101
A spreadsheet that's built out ahead of an upcoming product announcement.
What is a media list?
A term that's used to share info with a reporter before it goes live.
What is an embargo?
This company is leading the charge integrating AI into their mobile phones.
What is Apple?
This event is happening this week drawing an audience of VCs and investors.
What is TC Disrupt?
This document is sent to media outlets to announce something newsworthy.
What is a press release?
This strategy involves pitching a story idea that ties into current news trends.
What is newsjacking?
This company faced backlash from The Verge's Nilay Patel.
What is Intuit?
This Texas based event draws brands from so many verticals!
What is South by Southwest?
This brief, catchy statement is used to grab the attention of readers.
What is a headline?
A collection of materials given to media during an event to help them write articles.
What is a media kit?
This week, OpenAI denied releasing this model.
What is Orion?
This annual event, held in Las Vegas, is one of the largest and most influential technology trade shows in the world.
What is CES?
This type of analysis helps PR pros understand public perception by examining social media and news mentions.
What is a sentiment analysis?
Bloomberg was the only broadcast outlet that interviewed OpenAI's CFO for earnings.
What is an exclusive?
What is X?
This annual, invite-only AI conference expanded to Singapore for the first time this year.
What is Fortune Brainstorm AI?
The practice of paying for favorable media coverage.
What is payola?
A standard paragraph at the end of a press release that provides background info on the company.
What is a boilerplate?
This tool measures how your brand shows up in AI chatbots.
What is GAIO?
This international event brings the most prominent leaders in AI.
What is World Summit AI?