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Digital Media Terms
Digital Media Acronyms
TV Lingo
Media Acronyms
Syndication
100
A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions.
What is a cookie
100
SEO
What is Search Engine Optimization
100
What 7pm to 10pm on television is called
What is prime time
100
CPP
What is cost per point
100
American television comedy series created by Dan Harmon that premiered on September 17, 2009 on NBC. The series follows a group of students at a community college in the fictional locale of Greendale, Colorado.
What is Community
200
The action of following a link within an advertisement or editorial content to another Web site or another page or frame within the Web site.
What is click through
200
CPC
What is Cost Per Click
200
A program that immediately precedes another program on the same network.
What is lead-in
200
GRP
What is gross rating point
200
Three different, but related families face trials and tribulations in their own uniquely comedic ways.
What is Modern Family
300
A form of online advertising where an advertiser’s message is shown on a destination Web page, generally set off in a box at the top or bottom or to one side of the content of the page.
What is display advertising
300
SEM
What is Search Engine Marketing
300
Channels set aside by the cable operator for use by the public, educational institutions, municipal government, or for lease on a non-discriminatory basis.
What are access channels
300
OTO
What is one time only
300
American sitcom television series, airing on ABC since September 30, 2009. The series features Frances "Frankie" Heck, a working-class, Midwestern woman and her husband Mike Heck, who reside in the small fictional town of Orson, Indiana.
What is The Middle
400
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. It uses information collected about an individual’s Web browsing behavior, such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.
What is behavioral targeting
400
ROS
What is Run of Site --The scheduling of Internet advertising whereby ads run across an entire site, often at a lower cost to the advertiser than the purchase of specific site sub-sections.
400
A percentage of total households or population who are tuned to a particular program or station at a specific time.
What is a rating
400
HUT
What is houses using televisions
400
An American adult animated sitcom created by Seth MacFarlane. It is a spin-off of Family Guy.
What is The Cleveland Show
500
Displaying (or preventing the display of) content based on automated or assumed knowledge of an end-user’s position in the real world. Relevant to both PC and mobile data devices.
What is Geo Targeting
500
RON
What is Run of Network -- The scheduling of Internet advertising whereby an ad network positions ads across the sites it represents at its own discretion, according to available inventory.
500
The time segments that divide the TV day for ad scheduling purposes. These segments generally reflect a network's programming patterns.
What are dayparts
500
DR media
What is direct response media
500
This show made its national debut in fall 2013, following a history-making 6-market test run. The host brings her distinctive point of view to the talk format, covering love, lifestyle, fitness, celebrity, pop-culture.
What is Bethenney