Ads
The first part of a TV commercial.
What is the hook?
When a movie character mentions or discusses a brand, it's called this type of product placement
What is verbal exposure?
In a word, the way social media platforms make money.
What is advertising?
The major emotion news appeals to in order to get the viewer's attention.
What is fear?
It's what PAC stands for.
What is Political Action Committee.
The process of having a product appear in a movie or TV show.
What is product placement?
Two places product placement can happen.
What are TV, movies, Internet videos (and elsewhere).
What social media platforms "harvest" from their users.
What is personal data?
What is "probably not."
It's the truth--political commercials are allowed to do this.
What is lie?
Apple famously used this part of a TV commercial to show people that a glass brick can be used as a phone.
What is demonstrating the product?
This type of product placement refers to a brand that appears in the background of a movie, such as on a sign.
What is brand signage?
The length of time social media platforms keep user data.
What is forever?
The real meaning of the news buzzword "link."
What is "no real relationship"?
This group sued the Federal Election Commission in the Supreme Court and won the right to count money as speech.
Who is Citizens United?
The vast majority of female models have characteristics of this race, even when they aren't members of it.
What is white (Caucasian)?
A person who uses social media to entertain and inform while promoting a product is called this.
What is an influencer?
The part of the US Constitution that allows social media to publish whatever they please.
What is the First Amendment?
The real meaning of the news buzzword "deadly."
What is "low chance of death"?
It's what politicians are forbidden to do with PACs that support them--but manage to do anyway.
What is communicate?
The last part of a TV commercial--both answers.
What is the final image and slogan?
When a product appears on screen at all, it's this kind of product placement.
What is product exposure?
A major source of anonymous conspiracy theories.
What is QAnon?
A headline designed to get the viewer to tap the mouse.
What is clickbait?
The problem with trying to debunk a political lie is that you have to do this with the original lie.
What is repeat it?