Law & Ethics
Which constitutional amendment protects free press?
The 1st Amendment
used for a “bougie” audience by appealing to their desire to be perceived or treated as “special” or “better” than others
Snob Appeal
If Sprite gets LeBron James to promote a new holiday sprite flavor, which propaganda technique are they using?
Testimonial Technique
A headline that is purposefully misleading or shocking so that more people open the article
Clickbait
Hoax
Deliberate fabrication or deception meant to trick people
What is the primary function of the free press?
to provide accurate, unbiased, and timely information to the public
"Most short people are angry all the time."
Is this a fact, opinion, or generalization?
Generalization
An advertisement for a new medicine that puts all the side effects/complications at the end of the commercial (or in very small text across the screen) is using which propaganda technique?
Card-Stacking Technique
News articles that only report the relevant facts of a case are...
Straight News/Hard News
Bias by Omission
Purposefully leaving out important pieces of information to convince people you are right.
What does it mean when a news agency promises to be transparent?
They will tell you where they are getting their information from.
If a news platform only reports positively about one political party and negatively about the others, what kind of bias is that?
Political Bias
Act out an advertisement for Pepsi that uses the Name-Calling Technique.
Bash a competing soda brand somewhere in your advertisement
News that includes the author's personal opinions is not objective. it is __________.
Subjective
Satire or Parody News
Humorous or exaggerated content that mimics real news but is not intended to be taken seriously
In the past few years, what new policies have news agencies had to add to their ethical codes of conduct?
Policies on using/identifying Generative AI
What is the goal of all propaganda in advertising?
Use information that will manipulate you into purchasing their product/service.
An advertisement for a John Deer tractor uses American flags and eagles in its commercial. Which technique are they using?
Transfer Technique
A news article all about Joe Burrow, including his past and rise to fame, would be what type of article?
Feature Article
Loaded/Emotive Words
Words that carry a positive or negative connotation
How does the press decide what to report on?
Choose things that are relevant, meaningful, and of importance to the community.
You only look for or read sources that confirm your personal opinions. What type of bias do you have?
Confirmation Bias
Act out an advertisement for the newest iPhone that uses the Bandwagon technique.
Emphasize that everyone is buying the newest iPhone
News articles have three main purposes: What are they?
to inform, to entertain, or to persuade.
Glittering Generalities
using vague positive statements that appeal to emotions.