Definitions 1
term for short videos created to encourage the viewers to purchase a product
commercial
offering a prize as an incentive to purchase the product
giveaways and contests
Puts pressure on the viewer to try something or they will miss out (specific to other people from their peer group/demographic)
Peer pressure
What type of persuasive strategy is this?
"I have used this company for six years and would recommend them for anyone wanting to grow their business quickly."
Testimonial/ethos
Who is the target audience for a parenting magazine advertisement?
Parents (probably new parents)
term for short video created by a concerned organization to spread its message to further public safety
Public Service Announcement
offering the viewer a chance to purchase the product that is not widely available
exclusivity
purposeful use of words to convey emotion
loaded words
What type of persuasive strategy is this?
"Drink this Gatorade - Michael Jordan does!"
celebrity testimonial/ethos
Who is the target audience for tractor advertisement?
Rural residents/farmers
term for "ideal" customer for the product
target audience
When the commercial repeats slogans or statements that remain in the viewer's mind
Repetition
What is the term for the ability to think critically about the media sources people interact with daily?
Media literacy
What kind of strategy is this?
"98% of parents use our diapers."
logos
Who is the target audience for sugary breakfast cereal?
Children
using a famous person or character to vouch for the product
celebrity and/or character endorsement
When the commercial attempts to take your feelings about a topic and associates them with the product being sold
transfer
when someone gives their "honest" review of the product
testimonial
What type of persuasive strategy is this?
"Call now for a limited-time offer!"
exclusivity
Who is the target audience for a sports drink?
Athletes
when the commercial makes false or unproven claims about the product
false advertising
Tells the viewer that everyone else is using this product so they should too
bandwagon
when the commercial appeals to the ethics of the viewer (such as by proving that the speaker is knowledgeable)
ethos
What type of rhetorical strategy is this?
"If this puppy isn't adopted, he may not be around to see next Christmas."
pathos
Who is the target audience for a luxury hotel advertisement?
Wealthy adults