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Persuasive Terms
Media Terms
Persuasive Examples
Media Examples
Miscellaneous
100
Convincing someone to buy or do something
What is Persuasion
100

Who the advertiser is trying to reach

What is Target Audience

100
You and your dad are watching a football game. A commercial comes on that shows famous athletes in a variety of Under Armor clothing. What persuasive technique is being used?
What is Band Wagon
100
You are watching a commercial where a talking infant tells you about a product. Is this information presented in an accurate manner? Why or why not?
What is No, infants cannot talk
100

When an advertiser appeals to your emotions.

What is pathos?

200
The "everyone is doing it" appeal
What is Band Wagon
200
Showing favoritism one way or another
What is Bias
200
You are watching TV and an ad for Proactive begins to play. There are three people that talk about how the product helped clear their acne. What persuasive technique is being used in the TV commercial?
What is Testimonal
200
You are reading a Time magazine and you come across an ad that debates two governor candidates. The picture at the top has a smiling picture of candidate A with a thumbs up. Is there any bias to this article? Toward whom? How do you know?
What is Yes, Candidate A, because there is a positive picture about candidate A
200

Name a commercial that uses a celebrity to sell a product.

Answers will vary.

300
A strong recommendation; someone telling about their experience with a product
What is Testimonial
300
What the producer wants the audiences to take away from the ad
What is Message
300

You are flipping through a magazine and see picture of a dismembered car. In big bold red letters are the following, "This one didn't make it, will YOU?" Below the picture is a caption that states a statistic about the number of teens that drink and drive that wind up in fatal accidents. What persuasive technique is being used?

What is Scare Tactic/Pathos

300
You have free time in class and are on Facebook. There is an ad on the side bar showing the most popular shoes and a tag that says, "On sale for 50% OFF!" Which type of mass media is the ad on?
What is Social Media (Facebook)
300

Name one emotion that might be appealed to when selling medicine.

What is fear?

400
Describing something as more than it actually is; hyperbole
What is Exaggeration
400
What are 4 different elements that can be used in an ad?
What is Music, Sounds, Narration, Pictures, Video, Text
400
You are reading a magazine and you see an ad for the SPCA. There is a picture of a puppy and a story that explains the puppy had been abused and found on the streets. The caption says, "Help save animals like Spotty, adopt today." What persuasive technique is being used?
What is Sentimental Appeal (Ethos)
400
You are flipping through a magazine and see picture of a dismembered car. In big bold red letters are the following, "This one didn't make it, will YOU?" Below the picture is a caption that states a statistic about the number of teens that drink and drive that wind up in fatal accidents. Who is the target audience? How do you know?
What is teenagers, the statistic is about teens.
400

Name a product slogan.

Answers will vary.

500
The use of a professional to appeal to viewer, not evidence
What is False Authority
500
The reason behind an ad
What is Purpose
500
A commercial about Oxy Clean comes on the TV when you are watching your favorite series. In the commercial they show an example of generic stain remover that doesn't work so well. Then, they show someone using the Oxy Clean product. The stained shirt comes out looking much more stain free than the shirt that was cleaned with the generic stain remover. What persuasive technique is being used?
What is Contradiction
500
You are driving in a car with your parents to see your grandmother for Christmas. Along the way there is a big billboard for Sheetz that shows a group of smiling people with a variety of drinks and food with the Sheetz logo on the wrappers and cups. What is the purpose behind the billboard?
What is... to get people to buy food and drinks from Sheetz
500

A persuasive technique that uses a person who people look up to, respect, and trust.

What is ethos.