Leadership
The most important Leadership Trait
What is Vision?
Maslow's Hierarchy of Needs Top and Bottom.
What is physiological and self-actualization?
Name one high salary job and one low salary job in media
Highest salaries: Film and video editors, sound technicians, PR specialists
Lowest salaries: daily newspapers, local TV, consumer magazines
What is situational leadership theory?
Match your leadership style to your employees’ “follower” style.
Who is Frederick Taylor?
Father of scientific management - the idea that incentives work
What is communication/listening?
What is equity theory?
If others are treated better than you, you will do something about it.
What is a project?
In layman's terms a project is the process of creation not the creation itself with a clearly defined start and end point
What is contingency theory?
Choose a leader whose style is appropriate to the situation.
Who is Henri Fayol?
Administrative management (Fayol Principles)
The definition of management
What is the process by which individuals work with & through other people to accomplish organizational objectives?
What is expectancy theory?
Motivation depends on expectancy, instrumentality and valence
Give the time frames for long range, mid range, and short range planning.
Long range: 10 years
Mid range: 5 years
Short range: less than a year
What is the premise of path-goal theory?
Leaders motivate!
Who is Max Weber?
Bureaucratic Management
Structure is required
Division of labor
The four processes of media management
What is selection, scheduling, promotion, and evaluation?
What is dual-factor theory?
Satisfaction and dissatisfaction are driven by different factors
Hygiene (preventative factors) such as money, status, job security, working conditions, policies
Motivators such as personal growth, achievement, recognition, challenges
What are the project management approaches?
Traditional waterfall (think one step at a time much like the tv pilot process)
Iterative (opposite of waterfall everything happens at once some phases can be effected by later phases)
Evolving (trying things out seeing what sticks think prosumer)
What is the premise of Alderfer's theory?
People's needs may be met partially, not completely
Two needs can be present at the same time
Who is Peter Druker-- what did he say?
“Management is doing things right, leadership is doing the right things”
The X, Y, Z Theories
X=Military/clear lines of authority.
Y=Human needs oriented. Creative industries.
Z=A combination between both X+Y. "Japanese style management"
What is social identity theory?
When groups take on their own roles. "war stories"
What are the four main approaches to strategic planning?
(a) a rational/ analytical process
(b) a political/ power/ behavioral process
(c) an organizational/ bureaucratic process
(d) organizational adaption process
What is the premise of McClelland's theory?
Power or affiliation
Figure out which of these dominates
Motivate your employee accordingly
What are the Fayol Principles?
Planning
Organization
Commanding
Coordinating
Controlling