Media
Means or tools used to communicate messages.
Cultural experiences favored by the masses.
Considered “junk” or less than.
Low culture
Newspapers, magazines, letters
What invention was the first to allow messages to spread widely via print?
The printing press.
What are two narrative types?
David and Goliath
Good vs. EvilUnderdog
Coming of age
Path to victory
Media owned and funded by a corporation. Ex: CNN.
Private media ownership
Cultural experiences favored by elites.
Considered timeless, classy, and sophisticated.
High culture
Billboards, interactive outdoor media
Out of home
What invention by Alexander Graham Bell allowed people to share verbal information in real time?
The telephone
In the linear model, who is behind the scenes controlling things?
Gatekeepers.
Representation
The way someone or a group of people is
portrayed.
What type of cultural could be described as original, timeless, rare, and educational?
High Culture
Internet, streaming services, online videos.
Digital media
What invention allows people to create text, images, etc through prompting online?
AI
In the linear model, what is the role of the audience?
To view the media and give feedback.
Populism
The idea/concept that pits the working class against “elites”
What type of culture is described as commercial, mass produced, and junk?
Low culture
Television and radio
Broadcast media
This invention, a product of the internet, blurred the lines between media producer and consumer.
Social media
Why does representation matter?
It can refute or strengthen stereotypes, promote self image and worth (or destroy it)
Narrative
Storytelling; fitting a story into a particular view
(ex: David vs Goliath)
Why did the idea of high and low culture emerge?
What is it called when you have the ability to view the same media on different types of devices (instead of only being able to watch a television show on a tv, for example)
Convergence
What invention separated communication from transportation?
The telegraph.
What is one benefit of public broadcasting?
-No cost
-Widely available
-Unbiased
-Local