Traditional Media
What is the term for reporting $ measurement on override?
Added Value
What report illustrates competition on our keywords?
Action Insights
How often should a Planner provide the Local SEO report?
Quarterly
What is the main KPI of an Organic Social campaign?
Engagement
The current agency is a combination of what three previously independent organizations?
Calise Partners, Imaginuity, and Beacon
What are the two inevitable costs of participating in Direct Mail
Postage and Printing
What type of campaign typically yields the lowest the lowest CPL and highest business conversion?
Brand Terms Campaign
What are the two main factors Google scores a brand on when ranking organically?
Prominence and Relevance to the search
What type of Meta ad includes the ability to shop products with a targeted audience?
Advantage+ Catalog Ads
Italian
What is the highest CPM you should plan for HVA ad councils?
$4
How can you tell the difference between a Paid and Organic Search ad?
'Sponsored'
How many pieces of content are included in the Local SEO program contract per quarter?
Four
What are the four Meta Special Ad Categories that limit targeting and are most likely to be flagged for review?
Financial Products/Services, Employment, Housing, Social Issues
What three things are required for you to do (admin) before leaving on PTO?
What three metrics should you prioritize when planning broadcast TV?
Ratings, CPP, and GRPs
What is the strategy used when I want to appear for searches that are close to my keyword but don't have to be exact?
Broad Match
Now that the Ai response appears for most searches in Google, how do we ensure a brand is considered?
Expand on content related to important keywords
What are the two main challenges when trying to leverage a list to increase targeting to a specific audience?
Match Rate, List Size and/or Increased CPMs
What two Executives were childhood best friends?
Tim and Corbett
What is the formula for calculating GRPs?
Reach (%) x Frequency
A term for the 1-10 score that reflects the Relevance, quality of ads, content in alignment, landing page (domain). If this score is higher, it can lead to lower cost per click and better positioning on the SERP.
Quality Score
When a council decides to leave the Local SEO program, why cant we leave their micro site up?
Site maintenance and content relevance declines which has long term implications that can be negative.
The use of too much of this color in a social ad can have negative impacts to performance (usually in the background)
White
Which person on your leadership team has a double major/bachelors degree in Counseling and Marketing?
Courtney Moog