Slogans
“Finger Lickin’ Good.”
KFC
Who of the cast participates in the production from the beginning till the end?
Producer, director
What is the dolly shot?
When a camera is placed on a moving tripod or dolly, it can be moved toward or away from the subject. These camera movements are called dolly shots. They differ from zoom shots, which result from changing the focal length of a zoom lens.
What is the difference between dynamic and static character in storytelling?
A static character is a character who doesn’t change. A dynamic character is a character who undergoes a major change(s) after they learn or experience something that alters them in a significant way
What is the Power of Three?
Tap into the psychological impact of the number three by structuring your copy around three key points, benefits, or features. This formula is easy to remember, adds clarity to your message, and creates a sense of completeness
“Because you’re worth it.”
L'Oréal
Who is responsible for searching and reserving locations for shooting?
Location Scout
Describe the Rule of Thirds.
One well-practiced theory of composition involves dividing the frame into thirds, both horizontally and vertically. If you mentally draw two vertical and two horizontal lines that divide the frame into thirds, objects can then be arranged along the lines. Important objects may be placed at the points where these lines intersect for added interest or emphasis.
What is the difference between internal and external conflict in storytelling?
Internal conflict -struggle within a character's mind
External conflict- struggle with smth or smn else
Describe the “AIDA” formula for commercial copywriting.
Attention
Interest
Desire
Action
“I’m lovin’ it.”
McDonald’s
Who is a Gaffer?
Head of Lightning department
Name the shot sizes.
ELS, LS, MLS, MS, MCU, CU, ECU
Describe the “Inverted pyramid” technique of storytelling.
The inverted pyramid is a storytelling technique that prioritizes the most important information at the beginning of your story, and then gradually provides less essential details as you go on
What is FOMO marketing?
Fear of missing out
“Think Different.”
Apple
Who are the Foley artists?
Foley artists create sound effects for the film.
Name key concepts of camera framing.
essential area, lookspace, walkspace, and headroom
Name and describe any 7 of character archetypes.
Hero, orphan, lover, caregiver, magician, sage, ruler, rebel, explorer, creator, innocent
What types of commercials do you know?
Continuing character, animations, testimonials, jingles, emotion, humor, demonstration, slice-of-life.
“The happiest place on Earth.”
Disneyland
How are the animated storyboard illustrators called?
Previz Artists/Supervisors/editors.
Name the camera angles.
birds eye, worms eye, high angle, low angle, pov, overhead, ovs
Describe "The Three Act Structure" of storytelling
The three-act structure is another common storytelling technique that divides your story into three parts: the setup, the confrontation, and the resolution.
1. Ordinary world- Call to adventure- Meeting a Mentor
2. Fights, tests, allies, enemies- Reward
3. the road back home with a victory
What are "supers" in advertising?
Supers are white type that's superimposed over the pictures in TV adverts. They can give brief tidbits of information that's not spoken in the script, or they can reinforce selling points. An example might be, "Order Now and Receive Free Shipping!