Audience & Tone
This is the specific group of people a piece of media is made for.
target audience
This shot sets the location and tells viewers where the scene is happening.
What is an establishing shot?
This comfortable, trusting connection helps an interview subject feel at ease. It should begin before recording.
What is rapport?
This on-screen graphic identifies a person by name and title.
What is a lower third?
Give two possible signs that an interview subject is closing off, and one respectful way to respond.
Possible signs include unusually short answers, a defensive tone, turning away, or physical tension. Pause, check their comfort, offer a break, or rephrase respectfully. Signs depend on context and are not proof by themselves.
This is the attitude or feeling a piece of media gives off.
tone
Name both shots: one shows the subject small in a large environment; the other shows the subject from head to toe with little space left over.
What are a wide shot and a full shot?
Before recording an interview, you must get this yes from the subject.
What is permission to record?
This extra footage can be shown while the audience hears the interview subject’s audio.
What is B-roll?
After an answer, doing this may encourage a subject to add more. Starting your next question too early prevents it.
What is letting a pause or silence sit instead of interrupting?
Cocomelon is aimed mainly at this audience. Name the audience and one clue that supports your answer.
Who are young children? Clues include simple songs, bright animation, repetition, and early-learning topics.
Name both shots: one frames the subject from about the waist up; the other frames the subject from about the chest or shoulders up.
What are a medium shot and a medium close up?
Identify the question type: ‘Did you like the game? (open or closed question)
What is a closed question?
This recording of the location’s ambient sound helps an editor smooth audio cuts.
What is room tone? It is matching background sound, not absolute silence.
Explain the difference between ‘on the record’ and ‘off the record.’
On the record allows information to be quoted or published with attribution. Information shared under an agreed off-the-record condition must not be published or used in the video contrary to that agreement.
Give the main purpose of each: a truck commercial and the 6 o’clock news.
What are selling a product (truck commercial) and informing the public (news)?
Name both shots: one fills the frame with a face; the other isolates a detail such as an eye or a hand.
What are a close-up and an extreme close-up?
When a subject gives a vague answer, use this type of question to help them clarify or expand.
What is a follow-up question? Example: ‘Could you give an example of what you mean?’
This shot-by-shot drawing plan is made before filming. Does it need to be beautifully drawn to be useful?
What is a storyboard? No; it needs to communicate the planned shots clearly, not demonstrate advanced drawing skill.
During the interview with Migos, what did Joe Budden do wrong, and what could he have done differently?
He abruptly stood up and walked away, contributing to tension instead of closing respectfully. He could have stayed calm, redirected the conversation, or thanked the group and ended professionally.
Name a piece of media aimed at teenagers and give two clues that show who it targets.
Answers vary. Example: a school sports social-media video targets teens through student athletes and school-related language. Accept an appropriate example and two supported clues, such as subject matter, language, music, platform, or pacing.
A close-up is useful for showing this element of a performance. Explain why.
What is emotion? A close-up makes facial expressions and reactions easier for the audience to see.
Name four things you should do before you start an interview.
Accept any four distinct preparation steps: research the subject; prepare relevant questions; arrange a time and quiet location; explain the purpose and intended use; build rapport; get permission to record; test equipment and check batteries/storage; check lighting and framing. No required order.
Explain the difference between tone and purpose,
Tone is the attitude or feeling; purpose is what the media is trying to accomplish.
During the R. Kelly and Gayle King interview, what did Gayle do right? Explain why her approach helped.
She stayed calm and composed, did not shout back or escalate, and maintained a professional manner while trying to keep the interview focused. Her approach avoided adding to the confrontation.