Media terms
Define an audience
The people who consume a media product by watching, listening and reading it.
Niall, Louis, Liam, Harry, Zayn
Who plays Dr. Strange?
Benedict Cumberbatch
Define a cut
When one scene quickly goes to another
How are tours generally marketed?
Posters
Define a narrative
The way in which a story or a sequence of events is put together. Narrative organises chains of events telling us why, when and where things are happening.
What genre are Little Mix?
Pop
When did Dr. Strange come out?
2016
Define a long shot
When the camera is placed far away, often to see a large part of the scenery / people involved
What do most celebrities now use to have successful marketing?
Social media
Define stereotypes
The reduction of a social group to a limited set of characteristics or pre-conceived ideas.
Name two mainstream artists
Ed Sheeran, Taylor Swift.. ect
What genre is Dr. Strange?
Action
Define a close up
Little background, focused on one thing
Why is marketing so important?
Promotes sales
Define genre
A way of describing texts which share recognisable characteristics, eg men’s magazines, TV crime dramas or first-person shooter games.
Name a niche artist
Tom Grennan
Name one way Dr. Strange was marketed?
Posters, radio interviews, magazines, lego figures ect
Define a montage
A series of clips which come together to make one larger sequence
Why can bigger companies have more successful marketing campaigns?
More money to fund them
Define distribution
The ways in which media products are made available to audiences either physically or online.
Who is Taylor Swift's key audience?
18 - 25 year old females
Who directed Dr. Strange?
Scott Derrickson
Why use slow motion?
To slow down scenes that would otherwise be boring. For example, a fight scene between two characters can be shown in full motion, but if you play it back in slow motion, it is more dramatic.
How can you market to a specific target audience?
Through other media which also targets that audience