Non-Media Connectors
What is Viral Marketing?
Define Frequency
The number of times a person, household or member of a target market is exposed to a media vehicle.
What is a press release?
Information of timely value distributed by an organization to promote its views, products or services.
Define advertising
Any paid form or non personal presentation and promotion of ideas, goods or services.
What is the name of Mickey Mouse's dog?
Pluto
What is a Fanatic?
A consumer who acts like a product evangelist.
True or False: A connector can be a journalist or an influencer.
True
True or False: A headline is an essential part of a press release.
True
What is an audience?
The intended receivers or a personal message.
What is the name of Harry Potter's owl?
Hedwig
What is a non-media connector?
A person who is not employed by a media organization, who monitors, analyzes and shares information about a product or industry.
What is a media kit?
A package of promotional materials relating to a specific advertising vehicle.
What is a boilerplate?
A short description of a company for editorial use.
What are connectors?
Media, groups or individuals who act as a channel for a meting message, resulting in media mentions.
What is the name of the fictional paper company where 'The Office' takes place?
Dunder Mifflin
What is an Expert?
A person with education and/or experience in a particular field, who is typically, not a journalist.
Name three items that might be in a media kit:
Business card, fact sheet, case study, success stories, demographic details, sponsorship opportunities, etc.
What is a clipping?
Evidence of coverage of a organization or its product by the media or the connector.
What are stakeholders?
Customers, prospective customers, employees, stockholder, etc., of an organization.
Name the four houses at Hogwarts School of Witchcraft and Wizardry:
Gryffindor, Hufflepuff, Ravenclaw and Slytherin
What is an Opinion Leader?
An individual whose attitudes, opinions and behaviors influence a group or society.
Define Reach
The number of different persons or households exposed to a particular advertisement.
What is the inverted pyramid?
The concept of presenting information from the general to the specific.
Define Marketing Public Relations (MPR)
Any program or effort designed to improve, maintain or protect the image or reputation of an organization.
Who is the voice of the character "Woody" in Toy Story?
Tom Hanks