What is...
Based of the word empathy or apathy
Pathos
Who is the real product of advertising?
YOU!
Full sized newspaper
Broadsheet
What is NOT a type of media:
Tabloids
Billboards
Cell-phones
Magazine
Cell-phones
What referencing style does English use?
MLA
Any attempt to appeal to the intellect
Logos
Unwanted and uninvited advertising by electronic means
Spam
Designed to lead the reader to a place inside the newspaper
Jumpline
What is NOT a basis for a reaction to ads?
Logic
Endorsements
Brutality
Empathy
Brutality
Individual who had to learn how to use technology at a later age
Digital Immigrant
Refers to the trustworthiness of the speaker
Ethos
There are 2 types of advertising, what are they?
General and Brand
Newspapers collection of clippings, columns, etc.
Morgue
What does NOT constitute news?
Novelty
Freshness
Compact
Proximity
Compact
Individual who grew up with technology
Digital Native
Evokes a cognitive rational response
Logos
In advertising, on average, noticed by 70 % of people
Images/Visual
Is the news objective or subjective? Why?
Subjective. Opinionated, rarely neutral, often biased
What is NOT a function of a newspaper?
Records
Convinces
Advertises
Informs
Convinces
International press who compete for stories, often aggressively
Paparazzi
Accept a claim based on how it makes you feel
Pathos
In advertising, on average, noticed by 5 % of people
Body
What are the ethical standards of journalism?
(Gimme a few)
Seek truth and report it
Minimize harm
Act independently
Be accountable
What is NOT included in the proper structure of any paragraph?
Assertion
Topic
Explanation
Transition
Topic
A humorous, exaggerated imitation designed to ridicule a product or service
Parody Ad