Team Members
Member of the team who has a full time MBA?
Who is Regis?
How many variables do we manipulate in each test group?
ONLY ONE
Who are 2 of Hershey's top competitors?
Mars, Ferrero, Lindt, Mondelez, Haribo, Perfetti
Former member of the team in the UFC?
Who is Miranda?
What process can we compare Hershey's testing process in media science to?
Scientific Method
A measure of the market your brand owns compared to your competitors.
What is Share of Voice?
How many dogs does Alyssa have?
3 dogs
Sales difference between prior and current year
What is Lift?
What social media platform does Hershey not advertise on?
X
Which team member keeps up with sports the most?
Who is Regis?
We select markets based on their correlations of what? Name one variable.
What is population, sales?
Name 2 types of media.
Linear TV, Streaming TV, Digital, Social
Member of the team who moved into Brand Marketing?
Who is Alyssa?
What is the name of the samples we choose for testing? (Hint: you can answer with letters or full words.)
What is DMAs or Designated Marketing Areas?
What are the 3 steps of analyzing media?
Pull, Analyze, and Share