Theories
every media text has a preferred message which a producer wants to get across (encode) and that three ways in which the audience might be positioned to receive (decode) that reading.
Stuart Hall- Active Audience
The visual information in a scene or shot, such as, setting, lighting, colour, shape, costume, make-up, expression, movement, symmetry.
Mise-en-Scene
What are the 5 media forms types
Film, Radio, Print, Podcast, and Video Games
What are the 5 types of Representations
Age, Race, Gender, Sexuality, Class
theory emphasises the changing role of the audience from merely consuming to creating and sharing content. This plays a significant part of identity expression and formation.
Gauntlett- Identity Theory
Icons are particular signs that are powerfully associated with something else, such as religious icons. By extension, in media, icons are signs we associate with particular genres (e.g. technology for sci-fi, saloon doors for westerns).
Iconography
Brothers Auguste and Louis Lumière Created this..when?
Film in 1895
the way you and I interact with films
Audience Behavior
the effect is the hypothesized propensity of spectacular news about violent homicides or suicides to inspire imitation, leading to more of the same.
Copy Cat Theory
The coming together of media technologies so that the boundaries blur. Usually this refers to technologies of
distribution and reception (e.g. TV and the internet).
Convergence
Founded in 2017 to allow video Sharing and social Networking, by creating short videos involving music
TikTok
Marvel, Star Wars, Lord of the Rings, and Harry Potter Movies Brand and Products is a great example of
Cross Media Convergence
is that there is not a true representation of people or events in a text, but there are lots of ways these can be represented. So, producers try to ‘fix’ a meaning (or way of understanding) people or events in their texts.
Stuart Hall - Representation Theory
The process through which a series of media products derived from the same text is promoted in and through each other.
Synergy
sound that originates from a source outside a film’s world
Non-Diegetic Sound
A film without significant backing and have less of an ability to distribute and market films are called
Independent Studios
when the media is encoded by the producer, and sends a message wgich the producer wants the audience to understand.
Stuart Hall -Reception theory:
Within a text, visual or audio references are made to other texts. It is expected that audiences will recognize references, although more obscure references will require different repertoires of experience in the audience
Intertextuality
What are the 9 Genres
Mystery, Horror, Comedy, Romance, Adventure, Action, Western, Fantasy
Name 4 types of Hardware