Media Tech Jeopardy

Verification

100

What IAS wrapping solution should you append on site served impression tags?

Monitoring

200

What type of media buy would you use 'pre-bid' solution on?

Programmatic

300

List 4 categories that you can block against using IAS. 

- Adult Content

•    Offensive Language

•    Hate Speech

•    Violence

•    Illegal Drugs

•    Piracy/ Illegal Downloads

•    Alcohol

400

Define the IAB standard for a viewable impression of a video ad. 

2 continuous seconds of the video advertisement is played with 50% of the pixels on an in-focus browser tab

500

What environment can you use an IAS SmartTag in?

Mobile MRAID

GDPR

100

What area of the world does GDPR affect?

The EU

200

What does GDPR stand for?

General Data Protection Regulation

300

What date did GDPR officially go into effect?

May 25th, 2018

400

Explain one right that GDPR protects.

the right to be informed, the right of access, the right to rectification, the right to erasure, the right to restrict processing, the right to data portability, the right to object, the rights of decision making and profiling

500

What steps has Google taken in response to GDPR?

1. Got rid of User ID 

2. Added 2 parameters to floodlight and ad tags

3. Pushed for ads data hub

Site Tagging

100

How do you capture custom data in a floodlight?

U-variables!

200

What is a TMS and why is it beneficial?

A Tag Management system allows for tags to load asynchronously. Using a TMS is best practice. This tool acts as a container tag to organize all pixels on site and ensures that an advertiser does not need to hard-code. 

300

What tool is built into your browser and can be used for pixel QA?

Dev tools

400

What is an acceptable network call for a pixel to pass QA?

200 or 302

500

How would you describe a pixel to a new hire?

best definition wins!!

Trafficking

100

What is the number one rule of trafficking?

QA

200

Name 3 ad servers

DCM, Innovid, Sizmek, Flashtalking

300

What is an ad server?

An Ad Server is a web based tool used by publishers, networks and advertisers to help with ad management, campaign management and ad trafficking. An ad server also provides reporting on ads served on the website.

400

How do you place a 3rd party pixel onto a 3rd party ad?

Using an event tag in DCM

500

When creating an ad, what is the default priority number?

15

MT Team Fun Facts

100

Who on our team is basically 'the points guy'?

Andrew Ryan

200

Which two members of the team do not like avocados?

Thanya and Izzy

300

Who on the MT team has been here the longest and how many years?

Jully Hong - 15 years

400

Who went to chess camp?

Liz Halper

500

What former member (traitor) of our team was awarded the 'Digitas Heart of the Company'?

Ron Garcia