A creep is sending me emails at work and won't leave me alone.
What is HR?
100
An industry leading ad server purchased by Google in 2007, re-branded in 2010 and once again in 2014 to this.
What is DCM (Doubleclick Campaign Manager)?
100
An “apocalypse” was used to describe the shift away from this format of display creatives.
What is Flash?
100
The layer of trafficking within DCM that allows you to control rotations and URL changes.
What is an Ad?
100
Call me a boss but I landed a job at Digitas with a cast on my foot.
Who is Christopher Rouse?
200
Help! - My clients need to know what percent of our budget is allocated to social versus mobile.
What is the Media team?
200
A system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
What is a DSP (Demand Side Platform)?
200
When working with this platform, DCM must be “linked” for Rich Media to be trafficked properly.
What is Doubleclick Studio?
200
This was the first product created by Doubleclick, designed to help publishers set up and serve ads on their inventory.
What is DFP (Doubleclick for Publishers)?
200
Chicago. Dallas. New York. Born and raised in Jersey but I'm not loyal.
Who is Ron Garcia?
300
Prisma is acting up and media cannot push placements to DCM.
What is Media Business Operations (Media Finance, Media Billing and Compliance)?
300
A centralized system that allows you to create target audiences based on a combination of in-depth first-party and third-party audience data.
What is a DMP (Data Management Platform)?
300
When our ad appears before video content, this type of inventory was purchased.
What is Pre-roll?
300
The type of tag that allows publishers who use DFP to directly sync with DCM.
What is a In-Red (Internal Redirect) tag?
300
Don't let my appearance fool you - I'm a beast on the court - hardwood or sand.
Who is Thanya Ausaranurak?
400
I'm clueless about campaign KPIs and how are they calculated.
What is S&A (Strategy and Analysis)?
400
A tool that is designed to help manage the life cycle of e-marketing tags, which are used to integrate third-party software into digital properties.
What is a TMS (Tag Management System)?
400
Testing creative iterations are represented by this three letters acroynm.
What is MVT (Multi-Variate Testing)?
400
An image pixel generated by Doubleclick to track conversions.
What is a Spotlight?
400
I went to school for engineering but most people think I went to clown school.
Who is Daniel Fung?
500
I'm unsure about the timelines and target dates for my campaign.
What is Project Management/Account Management?
500
A set of routines, protocols, and tools for building software applications.
What is an API (Application Program Interface)?
500
This is the process in which the right banner is automatically generated in real time based on a user's shopping intent that is determined by a data mining engine.
What is DCO (Dynamic Creative Optimization)?
500
The time period that allows a DoubleClick servers to store cookied users after being exposed to conversion tags.