Acronyms
eCPC
What is effective cost per click?
This video format allows for interactivity.
What is VPAID?
This brand safety company was acquired by private equity firm Vista in 2018.
What is Integral Ad Science?
A technology platform to enable web publishers owners to manage their advertising space inventory programmatically.
What is an SSP?
What is Sizmek?
SIVT
What is sophisticated invalid traffic?
VAST stands for this.
What is Video Ad Serving Template?
This verification partner was acquired by Oracle in 2017?
What is Moat?
A technology that allows publishers and distributors to declare who is authorized to sell their inventory, improving transparency for programmatic buyers.
What is ads.txt?
This identity resolution solution was part of Acxiom's Marketing Solutions until 2018.
What is LiveRamp?
DAA
What is Digital Advertising Alliance?
VPAID stands for this.
What is Video Player Ad Interface Definition?
This organization is responsible for the accreditation of verification partners across a range of criteria.
What is the Media Ratings Council (MRC)?
A technology based on a virtual distributed ledger that is making waves within the digital programmatic industry.
What is blockchain?
This DMP was originally known as Demdex.
What is the Adobe DMP?
GDPR
What is General Data Protection Regulation?
In order to support closed caption in video, this type of file must be included with tags and assets.
What is a VTT (video text track) file?
This is the IAB defined standard for viewability in video.
What is 50% of the player in view for 2 consecutive seconds?
In 2019, there has been a mass adoption of this type of auction model across DSPs.
What is 1st price auction?
This is the value based solution owned by Publicis Media, offering non-transparent deals to advertisers at guaranteed low rates.
What is APEX?
ETP
What is Enhanced Tracking Protection?
This video format was developed in 2016 to accommodate the rise of mobile and OTT environments.
What is VAST 4.0?
Ads.txt was designed primarily to combat this type of fraud.
What is domain spoofing?
Verizon Media purchased this DSP in early 2019.
What is Oath?
Google acquired this technology in 2010, and it is known today as DV360.
What is Invite Media?