What's the Purpose?
A movie trailer is designed mainly to:
B & C, B or C
An ad featuring toys, cartoons, and bright colors is probably targeting:
Children
A celebrity promotes a brand. What persuasive technique is being used?
Celebrity endorsement
How can social media influence decisions?
Through trends, recommendations, advertisements, influencers.
Explain the difference:
People stopped sharing the article. vs. People stopped to share the article.
The first means they no longer shared it. The second means they paused another activity in order to share it.
A school announcement about a schedule change is mainly intended to:
A
What clue helps identify a target audience?
Language, colors, images, tone, interests, etc.
An advertisement says: "Everyone is buying it!" What technique is this?
Bandwagon/peer pressure
What is an influencer?
A person who can affect others' opinions or choices online.
Combine these ideas into ONE sentence:
Social media can be useful. It can also spread misinformation.
Although social media can be useful, it can also spread misinformation.
(Other grammatically correct answers accepted.)
An influencer posts a video saying: "You NEED this product!"
What is the main purpose?
Persuade
A fitness advertisement shows professional athletes and intense workouts. Who is the target audience?
Athletes/fitness enthusiasts
A commercial shows a sad animal to make viewers donate. What technique is being used?
emotional appeal
You see this post: "Drink this tea and lose 10 kilos in one week!"
Would you trust it? Why or why not?
No. Extraordinary claim, lack of evidence, possible persuasive tactic.
Rewrite the sentence using a relative clause:
The influencer has millions of followers. She promotes the product.
The influencer, who has millions of followers, promotes the product.
Can a single media message have more than one purpose? Explain.
Yes. Example: a documentary can inform and entertain.
A company uses slang, emojis, and TikTok trends. Who are they likely targeting?
Teenagers/young people
Why can emotional appeals be effective?
They influence feelings and decision-making.
A company wants to sell energy drinks to teenagers. Name TWO persuasive techniques they might use.
Celebrity endorsement, emotional appeal, bandwagon, social proof, etc.
What's the difference in meaning?
Teenagers must think critically about media. vs. Teenagers should think critically about media.
"Must" expresses obligation/necessity; "should" expresses advice or recommendation.
A meme about climate change makes people laugh while teaching facts. What are its two purposes?
Entertain and inform
The advertisement uses:
Who is the intended audience?
likely targets adults/professionals
Create an example of a persuasive technique and identify it.
Open-ended.
A friend sends you a shocking headline. Before sharing it, what are THREE things you should check?
Source, author, publication date, evidence, fact-checking sites, etc.
Correct the sentence and explain EVERY error:
The advertisement target teenagers because it use slang, bright colors and they are appearing on social media frequently.
The advertisement targets teenagers because it uses slang and bright colors, and it appears frequently on social media.