To take apart, analyze, or break down a media text in order to understand how and why it was created
What is deconstruct?
100
The telling of a plot or story
What is Narrative?
100
Moments in a media text that are generated by a broad comedy, a violent act, a loud noise, or strong language.
What are jolts?
100
Any media text whose primary purpose is to openly persuade an audience.
What is propaganda?
100
The agencies and institutions involved with the production of media texts
What is industry?
200
The process by which a media text is shaped and given meaning. This process is designed to keep the audience interested in the text.
What is construct?
200
The singular form of media
What is medium?
200
The practice of suppressing a text or part of a text that is considered objectionable/inappropriate according to certain standards.
What is censorship?
200
The physical equipment used to produce, distribute, and exhibit media texts
What is hardware?
200
The industrial process of creating media texts as well as the people who are engaged in this process
What is production?
300
The group of consumers for whom the media text is constructed
What is audience?
300
All the industrial forms of mass communication combined
What is media?
300
The way in which a product or media text is advertised/sold to a particular audience
What is marketing?
300
The programs written for computers
What is software?
300
A set of ideas or beliefs which are held to be acceptable by the creators of the media text
What is ideology?
400
Recognizable characteristics of media consumers such as age, gender, education, nationality, and income level.
What is demographics?
400
The means of communication that reach large numbers of people in a short time, such as television, newspapers, magazines, etc.
What is mass media?
400
A category of media texts characterized by a particular style, form or content
What is genre?
400
That parts of a radio or television schedule expected to attract the largest audience
What is prime time?
400
Usually negative representations of people that rely on preconceived ideas about the group a person is perceived to belong to
What is stereotype?
500
A filmed dramatization based on fact that combines documentary and fictional elements
What is docudrama?
500
The ability to access, analyze, evaluate and create media in a variety of forms - from print to video to the Internet
What is Media Literacy?
500
The ability to use critical thinking skills to view, question, analyze and understand issues presented in movies, videos, television and other visual media
What is Critical Viewing?
500
Any commercial process in which one seller controls prices and supply of product.
What is a monopoly?
500
The machinery, tools, and materials required to produce a media text.