This theory says that we choose media by how we are feeling at the time.
Mood Management theory
Cultivation Theory was introduced by
George Gerbner
What is it called when people imitate a suicide on TV.
Werther effect
The more people watch TV the ________ stereotypes they hold.
more
People cannot really Multi-task, instead they do what?
Task Switch
What phrase is McLuhan best known for?
The Medium is the Message
What is the snuggle theory?
Boys find movies more enjoyable if girl is scared
Girl finds them less enjoyable if boy is scared
These are principles of persuasion, which one does not fit?
Credibility
Fear
Agape
Humor
Agape
The "train test" is used is what theory?
Spiral of Silence
What is a schema?
Brains system of organizing information
On Social media, this type of post garners more comments.
Negative
Why does McLuhan not fit with the other theorists in the book?
Not scientific
Someone over the age of 7 will not think perceptually, but___________.
Conceptually
According to the chapter what are two of the chief aspects of credibility?
Expertise and Trust Worthiness
People tend to hide their views for fear of isolation.
Spiral of Silence
You can pass this test with two or more named female characters have a conversation about anything besides men.
Bechdel Test
The tendency for youth to be constantly connected with each other through technology is what?
Perpetual linkage
What is the theory that came from McLuhans ideas?
Technological Determinism
What is the theory of excitation transfer?
coming off a high, emotions are greater
What does ELM stand for?
Elaboration Likelihood Model
Framing comes from what other theory?
Agenda-Setting
Where did the name stereotype come from?
Printing
People who communicate through multiple platforms have healthier relationships. What is this theory?
Media Multiplexity Theory
According to McLuhan, What are the different ages of communication?
Tribal
Electronic
The tendency for viewers to feel the same feelings as a character they are watching.
Empathy
This is the most documented theory that we have studied.
Cultivation
This theory says that the news tells us what to think about and not what to think.
Dixson and Linz used three types of comparisons in their studies, name two
Intergroup
Interrole
Interreality
What is the activity displacement effect?
Hot