Mobile
This mobile broadband between 4 and 6 will change the mobile experience
What is 5G. 5G will lead to better media mobile experiences with faster downloads
Host of "Some Good News"
Who is John Krasinski
Has had over 15M views on YouTube
In 2020 people will spend more time listening to digital X than radio
What is digital audio
In 2020 us adults will spend 79 minutes daily to radio and 83 minutes to digital audio
56.1M will cut this by 2023
The cord.
Between 2019 and 2023, US cord cutting households will increase from 40.2M to 56.1M.
This social media channel will see engagement dip in 2020
What is Facebook
This targeting strategy will be more expsnsive due to iOS opted outs
What is location based targeting.
Only 35% of global mobile users are willing to share location information for more personalized advertising. iPhone users now see periodic reminders that apps use their location data, and they have the option to allow it once, allow whenever someone uses the app, allow it always, or never allow it.
Audio Streaming and CTV have seen what percentage increase.
What is 25%
This audio subset is forecasted to increase 29% in 2020
What is podcasting
Advertisers will increase their spending from 6.94 billion to 14.12 billion by 2023 in this space.
What is CTV.
2% of teens say they use this social platform most often
What is TikTok
60% of time spent on mobile device is in-app - T/F
False
87% of time is spent in-app.
These two powerhouse ad platforms could lose up to 50 billion in ad revenue over the next 4 years
What is Facebook and Google
Small and medium-size businesses going out of business as a result of the pandemic lockdowns, estimates Standard Media Index.
Spotify has more US listeners than Pandora. T/F
True
In 2019, Spotify grew by 25.8% to 65.4 million US listeners*, surpassing Pandora 2 years earlier than predicted by emarketer which had been the dominant music streaming platform in the US since its launch in 2000. We define listeners as internet users of any age who listen to Pandora or Spotify on any device at least once per month.
Traditional video platform that will see a spike in 2020.
What is television
People will turn away from social in 2020. T/F
True
Concerns about information privacy grow, more users are turning to private groups and messaging apps to connect with others. Messaging apps like Facebook Messenger, WhatsApp and Instagram Messaging allow us to create more intimate groups where we can feel secure in sharing intimate and detailed information with others.
48% of all video views will be on smartphones in 2020. T/F
False.
50% of all video views will be on smartphones in 2020.
This computer device has seen a bump in usage.
What is a desktop
US adults will spend more minutes in audio apps than social network apps in 2020. T/F
True.
If it's not recorded it's...
What is live.
This social channel will remove "likes" in 2020
What is Instagram
Process that matches ads to relevant sites using keywords or topics
What is contextual
With more government regulations—and with major browsers like Apple’s Safari and Mozilla’s Firefox restricting the use of some of that data for tracking and targeting purposes—there is a resurgence of interest in sophisticated contextual advertising, i.e., using the context of the app or web page to infer the interests of the user instead of gathering historical behavior to gauge those interests.
This local program has seen a 79% increase in viewing
What is the local news
Serving a display ad after hearing an audio ad.
What is retargeting
Process of breaking into small separated parts
What is fragmentation
Cord-cutting will accelerate making it more difficult for markets to build media plans
This discussion social platform is predicted to surge in 2020
What is Reddit!