Sports as an Entertainment Industry
The percentage of fans that consume sports media on facebook
51%
What is a term for a company's financial investment in a sports team or event, in exchange for advertising and brand exposure?
Sponsorship or Endorsement
What the media pulls an athletes focus from
Practice/Training/Game responsibility
What is the name of the event that has been the most popular annual sporting event on television for decades?
Super Bowl
True or False: Sponsorships can help a company reach a wider audience.
True
The definition of burnout
a state of emotional, physical, and mental exhaustion
The amount that the CBS television network spent on a 30 second super bowl commercial in 2014
$4 Million
Which sports sponsorship is often considered the most valuable and prestigious?
Official sponsor of the Olympic Games
This type of fear can lead to self-sabotage and a loss of focus, as athletes may procrastinate or lose motivation towards their goals
Performance Fear
What is the term for the amount a team or league earns by selling the right to show games on TV
Media Rights Deals
What athletes and their sponsors receive as a result of their symbiotic relationship
Reach of target audience and possible career expansion
Simone Biles has this many GOLD olympic medals
7
The national league that makes the majority of their revenue off of media rights deals
The NFL
What is a factor that can significantly impact the value of a sponsorship deal?
The team's performance, the athlete's popularity, or the overall popularity of the sport
The phenomenon that can cause Athletes to "choke" during moments of high stress/expectations
Performance Fear