strategies for representing the self (e.g., profile photo, interests, comments)
What is ENACTING IDENTITY?
100
Watching that show or film over time, makes you feel like you’re connected to them
What is PARASOCIAL INTERACTION?
100
Refers to the difference between those connected and those not at all
What is DIGITAL DIVIDE?
100
Friends and family who are central to our networks
What are CLOSE TIES?
100
Practice of inserting identifiable brands, brand names, or brand logos, into non-marketing media content (e.g., films, TV shows, magazines)
What is PRODUCT PLACEMENT?
200
Process of being different parts of ourselves in different places
What is MULTIPLICITY?
200
Members of every nation are connected by communication technology
What is GLOBAL VILLAGE?
200
The ways we help to teach each other things. (e.g., kids and parents teach each other things)
What is SCAFFOLDING?
200
more casual connections
What are WEAK TIES?
200
How severe is the threat?
How vulnerable am I to it?
What is A THREAT APPRAISAL?
300
This is the term used to describe our family or friends that influence how we interpret and engage with media content
What is INTERPRETIVE COMMUNITIES?
300
When women control the remote control and take a step back from regular household duties. This situation exemplifies a shift in this.
What is DOMESTIC INFRASTRUCTURE?
300
The term has too much focus on the technology itself; the term is too simplistic.
What are LIMITATIONS OF "DIVIDE" IN "DIGITAL DIVIDE"?
300
Friends of friends on Facebook
What are LATENT TIES?
300
Words you associate with a product
What is PSYCHOLINGUISTIC IDENTITY?
400
Three stages include impersonal, interpersonal, hyperpersonal.
What is HYPERPERSONAL MODEL?
400
Engaging in this to maintain communicative bonds with others
What is MEDIA TALK?
400
Those with higher SES acquire information faster than those with lower SES creating this.
What is THE KNOWLEDGE GAP?
400
How much freedom you’re given using a technology depends on the context (e.g., can connect as necessary – phone is a blessing because can go anywhere vs. curse because now you’re reachable at any place)
What is CONTEXTUAL MOBILITY?
400
“crisp,” “cool,” "smooth," "mellow"
What is PHONETIC SYMBOLISM?
500
In the study about people who use Twitter to share their dieting and exercise habits, discovery usually leads to this.
What is LURKING?
500
Communicating online provides more of this, where you don’t have to be in the same place and less social cues give people more options for self-presentation
What is LATITUDE?
500
Successfully connecting with online financial, political, or government information is an example of this type of activity.
What is CAPITAL-ENHANCING ACTIVITY?
500
An exaggerated appeal of liking each other more online than in person.
What is HYPERPERSONAL COMMUNICATION?
500
In this model, the systematic route and heuristic route can occur at the same time.