Leader of the Pack
Who Does What?
Name that Policy Owner
Say What? Airline Edition
Show Me the Money
100

This Leader is the Executive Vice President of the Operations organization?

Who is Justin Jones

100

This Department is responsible for optimizing pricing and managing seat inventory to maximize revenue


Who is Revenue Management

100

This function/pillar in the People Dept. manages drug and alcohol testing programs and serves as the policy owner for the Drug and Alcohol Policy.

Who is HR Ops

100

In the airline industry, what acronym measures an airline’s passenger capacity by multiplying the number of seats available by the number of miles flown?

What is Available Seat Mile (ASM)

100

A quarter can show record revenue and still deliver a net loss when ________?

What is when costs exceed revenue

200

This Leader holds the title of Chief Legal Officer and Corporate Security?

Who is Jeff Novota

200

This function is responsible for building Southwest's route map and optimizing it's fleet of aircraft

Who is Network Planning

200

This function is responsible for the Code of Ethics and ensures Southwest conducts business fairly, honestly, and in compliance with applicable laws.

Who is the Legal Department

200

This acronym refers to an operations tool that predicts expected baggage volume based on passenger counts.

What is BEBOP: Baggage Estimation Based On Passengers

200

Despite an additional $164 million (Q1 2026) in this major cost versus plan, Southwest still delivered strong profitability.

What is fuel expenses

300

This Leader goes by the title of Chief Technology Officer

Who is Lauren Woods

300

This department manages Southwest’s relationships with airports and negotiates gate leases and space usage

Who is Airport Affairs

300

If it involves employee badges, facility access, or replacing a lost ID, this function owns the governing policy.

Who is Facilities

300

This airline metric reflects operating cost efficiency and is calculated by dividing operating costs by available seat miles.

What is CASM: Cost per Available Seat Mile

300

This key revenue metric increased 11.2% year over year, exceeding company guidance.

What is revenue per available seat mile (RASM)

400

Replacing Tammy Romo, this Leader is our current Chief Financial Officer (CFO) 

Who is Tom Doxey

400

This department focuses on external policy, regulation, and advocacy on behalf of SWA at the state, local, and federal level.

Who is Governmental Affairs

400

As the policy owner for the Passenger Contract of Carriage (English & Spanish), this function ensures compliance with customer‑facing travel rules and requirements.

Who is Customer CARE

400

At Southwest, the acronym ESG has two primary meanings—one focused on Company values and accountability, and the other on inclusion and community. ESG is short for these two groups

What is Executive Steering Group and Environmental Sustainability Goals


400

These are the three core financial statements leaders use to understand a Company’s performance, financial position, and cash.

What are the Income Statement, Balance Sheet, and Cash Flow Statement

500

This SWA Leader started as an Intern at SWA and now holds the title of EVP and Chief Customer and Brand Officer?

Who is Tony Roach

500

This Department sets the path for how work gets done across the operation by focusing on compliance, quality, and alignment—and it is made up of four specialized teams.

What is Ops Strategy & Design

500

As the policy owner for the Technical Security Policy, this function oversees technical safeguards, access controls, and technology‑related security compliance.

 

 Who is Cybersecurity 

500

At Southwest, the acronym MRO is used in three different ways—across maintenance, ground operations, and the People Department. MRO holds these three meanings.

What is:

  • Maintenance, Repair, and Overhaul
  • Manager, Ramp and Operations
  • Medical Review Officer (within the Drug & Alcohol Program)
500

Despite higher fuel costs in Q1 2026, Southwest delivered strong profitability because leaders focus on this measure, which reflects how efficiently revenue is turned into profit—not just how much revenue is generated.

What is operating margin