Service Pricing
Task Rabbit, Customer Fulfillment, Kitchen Planning, Ikea Business, etc.
What are Ikea Customer focused services?
Form, function, quality, sustainability and low price.
What is the IKEA Pricing Strategy?
Online Shopping
What is one form of Multi-channel shopping?
Consumers perception of what we stand for.
What is IKEA Brand Affinity?
To carry a different range and prices for the many people.
What is the commitment to affordability?
Convenience Ladder
What is a new strategy for service pricing?
"Hot Dog"
What is an Add-On product?
Reaching and interacting with 3 billion people across the globe.
What is making every meeting matter?
It gives us a good understanding of the market and helps us to position ourselves.
What are the benefits of Competitor Shopping?
Utilizing new technology.
What is Reaching and Interacting with the many people?
Each Market
Who decides on service pricing to meet the customer?
Ingvar Kamprad's "Low price must have a meaning. Good and functional form and high technical quality are prerequisites for customers to have long lasting happiness of a low price."
What is Low Price with a Meaning?
Commercial message (ex. BTI, NLP, etc.) to draw the customer to a sales steered product.
What is a price banner?
Interaction with knowledgeable and helpful coworkers
What is making the customer experience better?
Circular economy, healthy & sustainable life at home.
What is creating a positive impact on People and Planet?