ALC stands for:
Agent Leadership Council
GCI stands for
Gross Commission Income
Difference between Lead and Contact
MREA stands for:
Millionaire Real Estate Agent
KW Queen of Culture
Mo Anderson
OP, MCA, PC, TL, MCTT, and MCC stand for:
Operating Principal, Market Center Administrator, Productivity Coach, Team Leader, Market Center Tech Trainer, Market Center Coordinator
3 L's
Leads, Listings, Leverage
8 x 8
A lead generation schedule consisting of eight touches over eight weeks.
Jacque has a training on this book every week.
SHIFT
KWLSS stands for
KW Leveraged Support Services
KWCP's Broker of Record for MD/DC
Virginia Gergoff
4-1-1 stands for
Four weeks, one month, and one year
3 Examples of prospecting
■ FSBO (For Sale By Owner) ■ Expireds ■ Just Solds ■ Just Listeds ■ Past Clients ■ Allied Resources ■ Geographic Farm Area ■ Apartments ■ Corporations ■ Builders ■ Banks ■ Third-Party Companies
■ Allied Resources (Meals) ■ Door-to-Door Canvassing ■ Open Houses ■ Client Parties ■ Networking Events ■ Social Functions and Community Events ■ Seminars ■ Booths at Events ■ Teaching and Speaking Opportunities
Real Title of "The Blue Book"
Millionaire Real Estate Investor
KWCP Core Partners
Universal Title, Mission Mortgage, Town & Country Insurance Group, KWLSS, MaxHousePrice
MD/DC Regional Director
Kymber Menkiti
80/20 Principle
20 percent of what you do results in 80 percent of your results
MREA Four Laws of Lead Generation
1. Build a database; 2. Feed it every day; 3. Communicate with it in a systematic way; 4. Service all the leads that come your way.
One Thing Question that drives the premise of the book.
What's the One Thing I can do such that by doing it everything else will be easier or unnecessary?
The RED in RED Day stands for:
Renew Energize Donate
Gary Keller's Title
Executive Chairman of the Board
The Four Fundamental Models of Real Estate Sales Success (From MREA)
Economic, Lead Generation, Budget, Organizational
The 3 Systematic Methods of Marketing to (Touching) Your Database
8 x 8, 33 Touch, 12 Direct
Co-authors of MREA, MREI and SHIFT
Dave Jenks & Jay Papasan
KW Mission
To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.