Company Facts
Marketing + Pop Culture
CM Onboarding & Digital Engagement
Treatment Activation
Digital Commerce & Innovation​
100

The year American Express was Founded

When was 1850?

100

Movie with the highest marketing budget in 2023

What is Barbie?

100

The amount of days on average it takes a new CM to spend

What is 10?

100

The consumer card product has the most supps

What is the Platinum card?

100

Number of Strategic Partners we support across the Pays space

What is 4? Apple, Google, Amazon, PayPal

200

The artist that drove 16% of Resy bookings during her US tour

Who is Taylor Swift?

200

The sponsor of this year's Super Bowl Halftime Show

What is Apple Music?

200

The percent of our US customer base that is paperless

What is 62.5%?

200

The name of the tool that allows cardmembers to check their TransUnion credit report for free

What is My Credit Guide?

200

Number of pilots initiatives we marketed in 2023

What was 3? Philanthropi, Kulstof, Virtual Card Number

300

The original American Express Card color

What is purple? 

300

Three of the artists/musical groups to have meal collabs with McDonalds

Who are.... Travis Scott, J Balvin, BTS, Saweetie, Mariah Carey, The Kid Laroi, Cardi B, Offset

300

The percent of new CMs that call us in the first 3 months of tenure

What is ~33%
300

The year Plan It launched as a feature for our lend cards

When was 2017?

300

The Peer-to-Peer pays product that is the most popular among our Card Members

What is "Send"?

400

The number of Amex cards in force in the US

What is 30.3M?

400

First major brand to use AI in marketing

What is Coca Cola?

400

The amount of money people in the US lost from scams in 2022

What is $8.8B?

400

The name of the project that brought Payment Flexibility (POT at acquisition + Plan It) to charge cards AND the year it launched

What is Project Tetris in 2020?

400

The percent of our Card Members that are digital wallet active

What is 34.5%? (34-35% range is correct)

500

The year the Mobile Amex App was introduced

When was 2010?

500

Following her appearance at the Super Bowl halftime show, global popstar and beauty maven Rihanna's plug for Fenty Beauty searches for 'Fenty Beauty' increased by this amount

What is 883%?

500

The amount of different email creatives we have live in early engagement

What is 220?

500

The amount of consumer supp accounts that currently exist

What is 12.94M Supps in Force?

500

The average value of a Send

What is $260?