This SIA initiative allows team members to network in a 1x1 capacity with other members of SIA, ideally while enjoying a warm beverage
what are SIA coffee chats
Have you participated in these? Who have you met/connected with?
The acronym CDP stands for this
Career Development Plan
What is an Action you will take in 2025 for your Career Development Plan (CDP)
The acronym SIA stands for this
What is Strategy, Insights, & Analytics
What other orgs have you worked under in Hilton?
This team was recently moved into the M&L organization after the re-orgs in 2024
What is Martech?
What does Martech do?
The full name of MMM (Abby cannot answer...sorry Abby)
What is Marketing/Media Mix Modeling?
Who could to talk to if you wanted to learn more about our MMM program?
This iconic character from The Karate Kid mentored Daniel LaRusso in martial arts and life lessons.
who is mr. miyagi?
what was unique about mr miyagi's (or another classic mentor's) mentorship style?
If you want to become better at taking data and turning into a meaningful narrative, this is a course you can take (that has a corresponding workstream that one of our own M&L analytics TMs leads)
What is "storytelling with data"
have you attended a SIA storytelling w/data workstream meeting?
This person leads our Data Science team
who is Aang Daniel
Have you ever connected with someone from Data Science?
this term normally means "to move forward" and this HIlton team certains helps our commercial teams do exactly this.
What is Advance?
What is unique about the advance team vs the rest of M&L (organizationally)?
These non-Hilton booking channels include sites such as Kayak or Expedia
What are OTAs
Who on our team has helped measure/support the OTA team?
Mentors help mentees by providing this essential tool, often opening up job opportunities and expanding professional circles.
what is network/networking?
when was the last time you actively expanded your network?
This course is a real home run if you are looking to become a better coach of your direct reports.
what is Better Up?
Who in your team has gone through BetterUp?
The name of one sister teams within SIA outside of M&L Analytics
what is Digital/Channel Analytics, Customer Insights, Digital testing & Experimentation or Brand Analytics?
Have you ever grabbed 1x1 time with a Dir+ in any of these sister orgs?
This is the code name for the evolution of the Honors program and the march to 75% occupancy.
What is Project Hercules?
Who on the M&L team is leading the hercules efforts?
Name of one of the non-AMER regions for Hilton
What are EMEA, CALA, APAC
Have you connected with anyone from a non-AMER regional team?
One of Alain's mentors, this SVP has always been and continues to be "Customer focused"…. I promise
Who is Mike Gathright
Do you know the 3 areas of focus of Customer Promise?
This course is available annually to Managers+ to develop leadership skills
What is HBS Lead
Has anyone on your team participated in Lead 101+? Share a bit about your experience
This was the "biological" name of the analytics team in 2019.
What is DNA?
Have you talked to someone who used to be on DNA about what has changed pre and post COVID?
Yarrrr this is where we have buried our valuable 1st party customer data to support our personalization efforts.
what is Treasuredata or CIH?
what is one way that this data will be used in 2025?
This acronym is short for the price per night of a Hilton room
What is ADR?
How does ARI relate to ADR?
This word comes from Greek mythology, specifically from Homer's "The Odyssey" and was the name of Odysseus' friend who was entrusted with the care and education of Odysseus' son.
what is Mentor
the definition of mentor is pretty broad - when you think about it with this lens… how many mentors do you have in your life?
This is a place where you can take course on python/SQL and other technical skills. No Sleeping bags or marshmallows here.
What is Data Camp
Is there a course in datacamp you want to take?
This SIA VP joined Jess' team in 2024
who is Sara Wiffen?
Have you connected with anyone on Sara's Strategy team?
This massive team covers a lot of ground and goes by the shortened acronym CMP
What is Content, Media and Partnerships
Name a VP+ member of this team?
This commonly used performance metric is shortened to RevPAR
Revenue per Available Room
who in our team has directly supported analysis of RevPar for the Commercial team?