Agency Model
The biggest difference(s) between the agency model and the normal model for the customer.
What is "fixed prices" or "no negotiations"?
The amount that dealerships were jointly suing for.
What is $650 million?
The Australian new-car buying market only comes second to this country per capita.
The "obsessive focus" of Mercedes Benz Starlight.
What is "the customer experience"? Or CRM
This car company was the first to utilize the agency model.
What is Tesla?
True or False: The main feeling behind the lawsuit is that dealerships felt forced to accept these changes.
Mercedes Benz most direct competitor (in Australia).
Name one of the three ways dealerships add value to the car-buying experience?
The biggest difference between the agency model and the dealership model for dealerships.
What is "customers only visit the dealership to pick up their car" or "MB owns all the inventory, not the dealers"?
Dealerships felt that the agency model would ultimately (raise/lower) prices for the consumer, no matter what the brand was saying.
What is "raise"? (Brands would have no incentive to decrease prices)
This car brand saw an immediate & drastic drop in sales after adopting the agency model and lost most of their market share.
What is Honda?
The Mercedes customer is a mix of these two groups.
What are long term loyalists and first time buyers who idolize the brand?
One of the company arguments for the agency model.
What is "Prevents depreciation differences" OR "Prevents people feeling scammed (2 people get different prices on same car)" OR "Some don't like negotiating"?
The percent of dealers who decided to sue.
What is 80%?
The main revenue source for dealerships.
What is "service"?
The number of dealerships involved in the lawsuit.
What is 40/52 dealerships at the time?
The top __ mainstream car brands ruled the agency model out. (#)
What is 12?
The average number (range) of visits customers make to the dealership before buying a car.
What is 1 to 2 visits?