Show:
PLA's/ Product Extensions
Data Feeds
Policies
Base ICS
Wild Card
100
True or false: A PLA, text ad, and product extension can all show in the same auction
What is TRUE
100
How often must a data feed be updated?
What is at least every 30 days
100
True or false: Each product must have it's own landing page
What is TRUE
100
What is the quickest way to search for a customer in base ics?
What is Merchant Center Account ID (you can also do login email but it's slower and not always accurate)
100
Where does one find the Merchant Center ID in Adwords?
What is Product Extensions in the Ad Extensions tab!
200
What should a client bid for a PLA?
What is slightly more than Search Ads. Products sold by multiple merchants are even more likely to require higher bids.
200
Name one reason a data feed could have low quality?
What is 1. Lacking Image URLS or blocking our crawlers on the images (Severely limits impressions) 2. Poor Titles- Should only contain product info- not brand, shipping, or promotional information 3. Descriptions that ARE IN ALL CAPS, or are the same as the item title 4. Missing ral-cononical tags (less important, but tells our crawlers what portion of the advertiser's site to match to the product) All of the info is available in the "data quality" tab
200
Do suspensions happen at the account or feed level?
What is BOTH!
200
What are the 3 possible approval statuses and what do they mean?
What is Check- approved suspicious- unreviewed, but still live disapproved- not live
200
PLA's are not showing, and the problem is Adwords. Name 2 things to check in Adwords
What is 1. Do they have an auto target? 2. Do they have a product extension on the campaign? 3. Do they have an actual ad (on the ads tab)? 4. Do their filters and targets validate (that is, do they match a value for that attribute in their feed)? 5. Are their targets and filters cancelling each other out? 6. Does their extension only have product_type=boots and their target only allows for product_type=hats? 7. Be wary of over filtering – leads to complex accounts that often show a lot fewer products than intended. You can determine whether the AdWords account has many filters by checking both the Auto Targets and Product Extensions tab. 8. Are they bidding with conversion optimizer? (not compatible) 9. Are they bidding with CPA%? (this involves more indepth troubleshooting; feel free to email me) We recommend that PLAs are housed in their own campaign – it will make troubleshooting much easier.
300
An Advertiser says, "MY PLA's are not showing, what is the first thing you do?"
What is Enter the following: http://www.google.com/products?authorid=MERCHANTID, if there are no products, it's an account problem
300
Name one common issue in a data feed that causes a PLA not to serve:
What is 2. Trademark: Items don’t have to pass through a trademark check to show in organic product search. however, if an advertiser wants to use their feed for product ads, they will be subject to AdWords trademark policy. Unfortunately, at this point, product ads are integrated with Barnowl or the approval bin. If you see that it is a trademark issue (on the data quality tab), ensure that the advertiser passes Barnowl on that trademark and email ads-trademark@ with your case (include AW CID, MC CID, trademark, landing page, etc.) 2. Duplicate items: If two instances of the same product are detected (based on the attribute “product ID”), only one of the items will be uploaded. 3. Violation of editorial policy: Include titles and descriptions as they appear on the website, so be sure to remove all promotional text; avoid unnecessary use of punctuation, capitalization, and/or symbols. No images or images that block our crawlers 4. Quantity attribute is 0 or availability is out of stock 5. Invalid product identifiers: ensure that a UPC or other product identifier is entered correctly. A business should not create its own UPCs, as the products will either not be uploaded or be demoted due to poor quality. Check the “compare prices” page to find correct product identifiers. UPCDatabase.com is also a helpful resource. 6. Duplicate content across domains/feeds: check the index votes in Base ICS to see if they’ve been linked to another MC account.
300
Give an example of an unacceptable product
What is Event Tickets, Vehicles, Services, Products Bundled with Search Plans
300
There is something wrong with my data feed! Where can I see this in Base ICS!?
What is The "status" link of the feed. This will give you error messages of what is wrong
300
True or false, MCC's can have a special multi client account set p for merchant center
What is True! you can create a Multi Client Account. It has to be set up internally by escalating to the Product Search Team via Switchboard
400
If the PLA for a specific product is not showing as a PLA, where does the problem lie?
What is the DATA FEED!
400
What are the required attributes for the data feed?
What is Differs by Product! See Bookmark
400
If we check your products, and find your info is inaccurate or does not meet our quality standards, what will happen?
What is If your product data doesn’t meet our quality standards, your products will be suspended from Google Product Search until the issues have been addressed. In case of repeated violations of our quality standards, your items will be suspended: for at least one week after the second violation, at least one month after the third violation, After the third violation, we may suspend your items for an extended period of time - potentially indefinitely.
400
Name the 2 ways you can search for a particular product in base ics:
What is Product id Product name (both in the products tab)
400
What is one way to see a merchant's products WITHOUT going to base ics?
What is You can also go to Google shopping and type in [ site:merchant’s domain] to see all of the merchant’s products
500
If an item is showing on product search but not as a PLA, where is the problem?
What is Adwords, or linking with Merchant Center
500
Name one thing to look for when troubleshooting a data feed
What is Check status of feed in base ics by clicking on ‘status’ link (will give error messages) - Required attributes are missing - Duplicate Ids - Feed not correctly registered - Feed not created in a supported format (.txt, .xml, .zip) or ftp/scheduled fetch upload issues - Data feed exceeds size limits (direct upload <20 MB, ftp files <1GB, scheduled fetch <15 MB)
500
Do we allow adult sexual products?
What is Yes! All adult sexual products must be marked as Adult within your Merchant Center account. If your offers or site contain adult sexual content (including text or images), your account is also subject to this requirement. The promotion of prostitution or non-consensual adult material is never permitted.
500
If you do a customer search in base ics, and you see multiple results, what should you look for?
What is Home page claimed: yes Application: merchant center
500
Name one of the 5 filters you can add to a product extension in Adwords:
What is Product type, brand, condition, adwords labels, adwords grouping