About DTMS
Who We Are
What We Do
Assessing Our Gauges
Setting Up the Win (Leadership ONLY)
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This is what DTMS stands for.

What is... Discount Tire Management System?

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These are Mr. Halle's 5 Life Lessons.

What are... Work Hard, Be Honest, Have Fun, Be Grateful, Pay it Forward

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The Discount Tire strategy is this.

What is... Make DREAMS come true by providing the most Inviting, Easy and Safe tire and wheel purchase and service experience in the world. 

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These are a result from having Happy Employees.

What are... Happy Customers?

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This is the role of a Servant Leader.

What is... to Be Bruce Like?

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This is Discount Tire's Vision Statement.

What is... To be the best, our unique success is based on caring for and cultivating others, delighting our customers and growing responsibly.

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This is Discount Tire's Mission.

What is... To Make Dreams Come True?

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These are Discount Tires Brand Promise and Dimensions.

What are... We promise that when you work for or do business with us, you will experience caring people doing the right thing. 

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In DTMS these are the 4 Brand Dimensions.

What are... Can Do Attitude, Trusted Experts, Low Prices, More Choices, Unexpected Experience

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This describes 'The Win'

What is... Share the Dream, Be the Best, Care for and Cultivate People and Grow Responsibly.

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IOOGA stands for this.

Integrity, Our People, Our Customers, Growth, Attitude

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SQDC is used to guide our decision making, this is what the acronym SQDC stands for.

What is... Safety, Quality, Delivery, and Cost?