Overall Traffic Trends
This industry saw the largest click growth in Q2 2020.
What is Retail & Consumer Goods?
Since the introduction of Google's Auction Insights reporting in 2012, this advertiser had never shut down its Google text ad program for a full week, until March 2020.
What is Amazon?
In the early part of Q2, this device benefited from a shift in traffic but has since returned to pre-pandemic norms.
What is Desktop?
Compared to Q1 2020, Google Shopping click share has increased/decreased/stayed about the same.
Stayed the same (60%)
Partially due to Amazon’s absence, this ad format saw a 10% spend growth on Google in Q2.
What are Text Ads?
True or False – Microsoft saw a larger overall click growth than Google in Q2
False. Google grew 38% while Microsoft grew 29%.
By the end of April, daily Google search ad clicks for retailers were 60-80% higher on peak days than they were in January. At the same time, traffic for this vertical was about 60% below pre-pandemic levels.
What is Travel?
This was the only device to see negative spend growth in Q2.
What is Tablet (-42%)?
True or False – Google saw larger YoY growth in PLA traffic in Q2 while Microsoft saw stronger growth in Text Ads.
False; Both engines saw larger YoY growth in Text Ads
True or False – Amazon Sponsored Products traffic grew over 100% YoY in Q2
True; Traffic grew 107%
This order of Customer Match, RLSA, & Similar Audiences reflects their Google click-share from highest to lowest.
RLSAs (19%), Similar Audiences (18%), Customer Match (5%)
Retailers’ Q2 Google search ad clicks peaked in late April, aligning with this event.
What is the Stimulus Check rollout?
True or False – Phones produced nearly half of all search clicks in Q2.
False; Phones generated 65% of all paid search clicks and 47% of paid search spend.
Local Inventory Ad share of US Google Shopping clicks remained effectively at zero for over 50 days from late March until this time.
What is Mid-May?
After an absence from auctions in Google Text Ads in March and April, Amazon returned at this impression share vs retailers in June.
What is 7%?
Q2 Facebook impressions increased 25% YoY while this platform saw a 46% increase.
What is Instagram?
Retailers selling essential goods saw a 70% increase in organic search visits, while these advertisers saw a slight decline at -1.5%.
What are apparel retailers?
This device makes up 64% of organic search visits.
What is Mobile?
For brick-and-mortar advertisers, Google's Local Inventory Ads' (LIAs) click-share fell from an all-time high of 29% in Q4 2019 to this percent in Q2 2020.
What is 3%?
After an absence from auctions in Google Shopping in March and April, Amazon returned at this impression share vs retailers in June.
What is 27%?
Showcase Shopping ads accounted for this percent of Google shopping traffic.
What is 8%?
Overall spend saw strong growth on Google in the beginning of 2020, but widespread shutdowns due to COVID drove spend growth down in March to this percent.
What is 4%?
Phones produced 68% of Google search ad clicks in Q2 2020 while mobile click share on Microsoft came in at this percent.
What is 28%?
PLA click share on Microsoft remained steady QoQ at this percent.
What is 39%?
Compared to the January average, daily Amazon Ad clicks were up/down by mid-July.
Up; Clicks were up 71%