Campaign Setup Strategy
You want to ai automate only placements while keeping manual control of audiences and budget.
What are Advantage+ placements
You want to maximize the number of people who remember your ad. What objective do you use?
What is the Awareness objective?
Browser-based and tracks website behavior like purchases and add-to-cart.
What is the Meta Pixel?
The auction winner is determined by bid, estimated action rate, and this factor.
What is ad quality?
Your ad set has a small audience and low budget causing poor delivery. What is this called?
What is learning limited?
You’re launching a campaign with multiple audiences and want Meta to allocate budget dynamically based on performance.
What is Advantage+ campaign budget?
You want to maximize video views for a new product launch.
What is the Engagement objective (video views / ThruPlay)?
Used to send server-side data to reduce signal loss and improve tracking.
What is the Conversions API?
You want to spend your full budget and maximize results with no constraints. What bid strategy should you use?
What is Highest Volume bid strategy?
You fix learning limited by increasing budget or doing this to audiences.
What is expanding the audience?
You need strict control over frequency and guaranteed delivery for a large awareness campaign with fixed CPM.
What is reservation buying?
You want to collect customer information through a form directly in Meta.
What is the Leads objective (instant forms)?
Used for tracking mobile app events like installs or registrations.
What is the Facebook SDK?
You want to limit how much you bid in each auction.
What is Bid Cap?
Too many ad sets are splitting learning and hurting performance. What should you do?
What is consolidating ad sets?
Your campaign requires testing different variables like audience and creative within the same structure.
What is an A/B test at the campaign level?
You want to drive users to WhatsApp conversations from ads. What setup objective and optimization lever do you pull?
What is the Traffic objective with message destination?
You want to improve measurement reliability post-iOS14 using aggregated reporting.
What is Aggregated Event Measurement?
You’re running auction buying but need more consistent exposure per user without switching buying types. What two levers can you use?
What is using frequency caps or target frequency in auction buying?
Your campaign isn’t spending due to overly restrictive bidding. What should you do?
What is lowering bid/cost controls?
You’re setting budget at the ad set level to control spend per audience but still want some flexibility between ad sets.
What is ad set budget with budget sharing (up to 20%)?
You want the system to prioritize conversions that wouldn’t have happened without your ads but did not occur directly off them.
What is Incremental attribution?
You want to connect website, app, and offline data into one place for better optimization.
What is a dataset?
You want to prioritize higher-value purchases, even if it reduces total conversions. What optimization strategy should you deploy?
What is Highest Value optimization?
You want to improve delivery efficiency without manually optimizing.
What is using Advantage+ automation?