Pixel
A snippet of this goes into the backend of the website.
What is code?
This many variables are tested to compare which performs better in an AB Test.
What is 2?
This is where you go to create a Catalog.
What is Commerce Manager ?
A server-side event tracking method that sends back data from the website's back-end servers.
What is Conversions API ?
This is how you connect multiple Instagram accounts in a Business Manager.
What is Individually ?
A way of naming and tracking an action that we cannot describe with a standard event.
What is a Custom Event?
These have to be large enough to avoid under delivery.
What are Audiences?
Ideally, an advertiser needs this many catalogs.
What is 1?
A website, a pixel, and 'this', are needed by advertisers to setup CAPI-G.
What is DNS Access?
This is who you contact if an advertisers account has been hacked.
Who is Meta Support Pro ?
You use this to determine whether an advertiser built their website with a 3rd party partner.
What is WhatCMS ?
You will have to review the test criteria if the test power is below this percentage.
What is 80% ?
If you stop the snyc between FB/IG and the partner, you are doing this to the catalog and the partner site.
What is Disconnecting ?
This amount of ad spend is the 'ideal qualification' to offset the cost of the CAPI-G cloud server.
What is $1,500.00 ?
Posts and Stories connected through FB and IG is an example of this.
What is Cross Promotion ?
The Standard Event Setup Tool does not work on this type of vertical.
What is Real Estate or Health Care ?
There is no minimum 'this', when running a statistically significant test.
What is Budget ?
These are added to the product page to help the pixel understand things such as price, description, and availability.
What are Micro-data Tags ?
2 hours, 2 weeks or 2 years - this is how long, on average, you can expect for a manual implementation of CAPI-G.
What is 2 weeks?
FB and IG are connected via this.
What is Business Manager ?
This being 'on' will stop you from seeing the Standard Events Setup Tool pop-up.
What is Ad Blocker ?
Advertisers can see a specific report of the test in 'Experiments' or through Ads Manager, by selecting this.
What is View Charts ?
These are the 2 permission levels to perform actions on a catalog.
What are Manage Catalog or Create Ads ?
Installing CAPI is helping advertisers prepare for this in 2023.
What is the deprecation of browser cookies ?
Connecting the two is beneficial because Instagram-only advertisers have limited access to this.
What is Support ?